Put Your Local Business on the Map With Place Pins

You’ve hopefully discovered the advantages Pinterest has for your business. Whether you sell specialty products, food items, fitness equipment or homemade items, there’s a market of users ready to save the ideas you post and put them to work in their own lives. Pinterest has helped small businesses grow due to its innate capabilities. With…

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Why Google Plus Matters To Your Business

There are way too many social networks these days. The consolidation will happen soon enough, but in the meantime, which networks should you use to engage customers? The answer depends largely on your business. Consumer-focused businesses must be on Facebook, but what about Pinterest, Instagram, Youtube, etc.? And if you’re a B2B business then you…

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10 Ideas to Use Pinterest for Your Dental Practice

Since there is more than enough talk about Facebook, Twitter, LinkedIn and Google+ for medical and dental practices, now I’d like to call the attention to another social networking tool. I’m referring to Pinterest. With a gorgeous browsing experience, and an 80% female user base, it is often an overlooked social network in healthcare marketing.…

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Five Ways to Make Clients Happy

Happy clients require an investment of time, effort and energy that results in a greater return of loyalty, referrals and revenue. No matter what kind of small business you operate, there are foundational elements that appeal to the audience you’re trying to reach. Whether you call them customers, clients, or patients, these five strategies offer…

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Facebook, a Jaunty Jackalope, and Small Business Success

This week, one of the bosses at Verticalwerks has headed out of town for some well-deserved R&R. In order to prepare for his absence, we had a meeting last week where we eventually asked him where he was headed for vacation. He tried to hide his destination from us, but we badgered him until he…

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Good Reviews at Your Fingertips

Good reviews continue to increase in importance for small businesses – the new Word of Mouth. Recently, a Facebook friend of mine posted a photo of a local gas station along with a blistering review regarding the service she received. I recognized the business from the photo, and since this friend is reliable, I decided…

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Facebook Owns YOU (Well, Kind Of…)

When I was a student both in high school and college, teachers and professors in writing classes repeated the well-used mantra, “Write what you know.”  This is good advice, it turns out, because when you stick with what you know, it takes away many potential problems that could develop down the line – in life…

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