As 2015 comes to a close, Local Fresh looks at what ecommerce marketing trends to look out for in the new year.
Creating engaging new content on your business’ website and social media accounts is one of the best ways to grow the number of visitors to your website, but coming up with engaging, relevant content can be a daunting task. That’s why the use of editorial calendars is one of the best ways to stay ahead of the game and on task.
At this point it is not optional to have a mobile optimized website, period. Whether the design is responsive, a mobile version, or an app makes less of a difference than there being one at all.
This week Facebook jumps full force into the enterprise collaboration software and social communications movement with their release of Facebook At Work, the social media giant’s attempt to solve the sprawl of social contact in larger companies. Their goal: bringing employees together around projects and teams to let the conversations and ideas that matter rise to…
As small businesses fight for search engine relevance in the changing digital age, a new tool arrives in the forefront of search results: review listings.
At LocalFresh, we hear time and time again that small businesses just don’t have the time to discover and pass along quality content to their social networks. Most business understand the importance of connecting with their online communities through sharing relevant stories and topics, or as it’s officially called – content curation, but many busy businesses and overly engaged entrepreneurs simply…
Curious how Google+ will help grow your business? Google+ actually offers quite a few ways to analyze the effectiveness of its content marketing for your brand. Lets explore four available tools that can help you master Google+ content strategy. 1) All My Statistics Want to know who’s looking at you on Google+ and how your posts are being received? All…
To some, Klout seems shrouded in mystery. Much like the Internet’s resident omnipresent overseer Google, Klout uses a proprietary algorithm to determine if you’ve got “klout,” a high social score that ranks just how powerful you are across the social web. Initially the idea behind Klout was even larger – to help improve its audience’s effectiveness using all the social media…
It seems like every business organization I’ve worked with in the past couple of years is after the same thing: “the” database. From nonprofits and tech startups to small businesses and marketing companies – everyone wants a system to keep track of their information and interact with it in their own unique way. Some want…