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The freshest digital marketing trends

Why Video is Your Most Powerful Marketing Tool

By Local Fresh | Nov 16, 2021
video marketing

Businesses that utilize the power of video marketing to connect with their target audiences are seeing an ROI that will have you seeing stars. It’s one of the most powerful tools available to boost brand engagement and enable businesses to find, inform and engage new customers. Cisco predicts that 85% of all internet traffic will…

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Five Misleading (or Downright Unethical) Marketing Scams

By Local Fresh | Nov 1, 2021
marketing scams

The number of online scams continues to grow on a yearly basis. In 2018, internet-enabled fraud led to an estimated $2.7 billion in financial losses. In 2019, the number of phishing attempts grew by 65 percent. In 2020, the Federal Trade Commission received over 2 million reports of fraud. Sometimes it’s easy to spot a…

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How to Boost Patient Referrals

By Local Fresh | Oct 5, 2021
patient referral

When trying to develop a pipeline of new patients, dental practice owners often hear about the importance of utilizing various marketing techniques that range from boosted Facebook posts to pay-per-click advertising to local search engine optimization. While each of these strategies have their individual strengths and merits, you don’t want to make the mistake of…

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How Secure is Your Dental Practice Website Against a Cyber Attack?

By Local Fresh | Sep 15, 2021
cyber attack

Pay attention to the news and you can’t help but hear about another massive data breach or successful cyber attack. While most hacks don’t result in gas shortages that threaten to undermine the country’s infrastructure, cyber attacks cause significant financial damage to every industry in the world. In 2019 alone, the healthcare industry lost an…

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What Makes a Great Dental Practice Website?

By Local Fresh | Sep 5, 2021
dental practice website

Just 20 years ago, successful dental practice marketing strategies involved placing a well-positioned ad in the Yellow Pages and sending out a few mailers to members of the local community. Today, potential patients find their next dentist through a Google search, which means you need a strong online presence if you hope to keep your…

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Don’t Underestimate the Power of Video Marketing

By Local Fresh | Aug 17, 2021
video marketing

Video marketing offers just as much value to the search engine optimization (SEO) of your business’ website as all of its written content. If you believe current trends, video content may actually hold even greater value. User interaction with video content has never been higher than what businesses are seeing today, and the value it…

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Creating a Content Marketing Strategy for Your Dental Practice

By Local Fresh | Aug 5, 2021
content marketing

Content marketing offers a great cost effective strategy for any type of business to use in order to build its brand and expand name recognition. Unfortunately, at Do More Dental we see a lot of our dental practice clients underestimate what content marketing can offer their business. Many successful dentists buy into the misconception that…

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Whether to Rebrand or Rebuild, the Time Has Come to Update Your Website

By Local Fresh | Jul 23, 2021
website refresh

If your business’ website loads quickly, links to all the right pages, and enables your customers to consistently contact you, why consider updating the site when everything seems to be running smoothly? Unfortunately, building a website isn’t like buying a new car that you plan on driving for seven to 10 years. Websites need frequent…

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How Secure is Your Website Against Cyberattacks?

By Local Fresh | Jul 19, 2021

Pay attention to the news and you can’t help but hear about another massive data breach or successful cyber attack. While most hacks don’t result in gas shortages that threaten to undermine the country’s infrastructure, cyberattacks cause significant financial damage to every industry in the world. In 2019 alone, the healthcare industry lost an estimated…

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Dealing With Negative Online Reviews? Here’s How to Save Your Reputation

By Local Fresh | May 17, 2021
online reviews

Word of mouth marketing has expanded to include more than just one customer directly recommending your business or service to another. Today, word-of-mouth marketing occurs on a much grander scale in the form of online reviews on platforms like Google My Business and Yelp. Surveys have found that 90 percent of consumers read online reviews…

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