Why Google Plus Matters To Your Business

There are way too many social networks these days. The consolidation will happen soon enough, but in the meantime, which networks should you use to engage customers? The answer depends largely on your business. Consumer-focused businesses must be on Facebook, but what about Pinterest, Instagram, Youtube, etc.? And if you’re a B2B business then you…

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Using Twitter Effectively for Local Business

There’s plenty of advice in the blogosphere and Twitterverse about building an audience on this microblogging platform, but many of the recommendations seem to be targeted to businesses with a large reach. How do you make Twitter work for you if you run a small, local business? Maybe you don’t want to interact with potentially…

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Local SEO for Small Businesses

When it comes to small businesses, in the past the advice was to avoid SEO and keyword tools. The power for small business growth came from the power of referrals and local advertising. Today this is something that’s changed. Small businesses can benefit from Search Engine Optimization tactics and keyword campaigns; the process just needs…

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Online Marketing Tips for Small Budget Businesses

Some low budget businesses are put off by the prospect of spending a lot of money on marketing, but there are small steps that can be taken for big results, meaning you can reach potential customers without spending a fortune. Whilst in the past having a small budget for marketing may have meant not being…

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