Facebook Cover Photo Changes Benefit Small Business Owners

Facebook is changing stuff all the time, and cover photo changes is the latest example of how small business owners can take advantage of these adjustments in order to attract and engage current and potential customers. It used to be that, along with specific sizing instructions for Facebook cover photos, there could be no text…

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How to Get Some Facebook Post Love

While it isn’t the 140 characters of the Twitter structure, a Facebook post is not an opportunity to tell a long story. There are many good reasons for this: People are busy and/or have short attention spans and won’t read it You don’t own the Facebook page but you own your website; posting only on…

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Facebook Owns YOU (Well, Kind Of…)

When I was a student both in high school and college, teachers and professors in writing classes repeated the well-used mantra, “Write what you know.”  This is good advice, it turns out, because when you stick with what you know, it takes away many potential problems that could develop down the line – in life…

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