Artificial Intelligence (AI) is transforming how we approach digital marketing and SEO, giving businesses tools that can turbocharge their online presence. Whether you manage your own SEO or work with a professional, it’s essential to integrate AI wisely. Let’s face it—AI can sometimes feel like an eager assistant with big ideas, but it does not…
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Content marketing offers a great cost effective strategy for any type of business to use in order to build its brand and expand name recognition. Unfortunately, at Local Fresh we see a lot of our dental practice clients underestimate what content marketing can offer their business. Many successful dentists buy into the misconception that dentistry…
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If writing a blog is part of your small business content creation strategy, you may struggle with how to make good content great. The average marketer spends anywhere from 1 to 2 hours creating a 500-word blog post. That’s a lot of time and energy to spend on one fairly short post. As a small…
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Developing a successful small business content marketing strategy requires juggling a lot of balls, with each one representing a key component in determining how your strategy pays off. If we keep in mind that only 30 percent of B2B marketers report that their organizations have an effective content marketing strategy, it’s worth the time to…
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Entrepreneurs have no shortage of options when digitally marketing their small business. From website banner ads to Google Adwords to remarketing campaigns, small businesses have a glut of options that enable them to get their brand in front of potential customers. But how much of an impact do these traditional means of advertising really offer?…
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Marketing as a small business presents a number of challenges. Not only do you have to compete with the more established brands that exist in your industry, you’re also typically working with a much smaller marketing budget when compared to larger and more established businesses. The fact that consumers today are more resistant to traditional…
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If you’re like most small business owners who dabble in content marketing, there’s a pretty good chance you probably don’t have a documented content marketing strategy. Unfortunately, like in chess, working without well thought-out strategy means you’ll quickly be checkmated by the competition. One recent survey reported that 61 percent of successful marketers used a…
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When developing a small business marketing strategy, placing a serious focus on content marketing is an absolute must if you want to create lasting relationships with customers, establish connections, improve sales, and grow your business’ bottom line. Traditional marketing methods are quickly becoming outdated. Marketers today have started enjoying immense success making by the shift…
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If 2016 taught us anything it was the importance of a solid content marketing strategy for small businesses. In an age where growing your brand means increasing your business’ voice, branded content offers a unique opportunity for you to directly speak to your brand’s target audience in a way that not only resonates but also…
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When it comes to starting a small business, you can expect to encounter a steep learning curve that will test your ability to manage areas outside of your natural strengths. While you might excel at certain areas of your business, such as product management, design, or customer service, other areas like promotion, website management, or…
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