Nearly every type of business interested in success has developed some kind of content marketing strategy. At this point, content marketing has become widely adopted, with an estimated 94 percent or small businesses, 93 percent of B2Bs, and 77 percent of B2Cs having developed and implemented a strategy. However, while most marketers recognize the value…
You don’t need to be an amateur director or even a film buff to appreciate the rising importance of video content when it comes to running a successful marketing campaign. A recent survey found that 9 out of 10 marketers now place an importance on video content, and more than 67 percent said they planned…
Successfully developing and launching a brand requires understanding the essence of your product, what you stand for as a business, and what your target audience will best respond to. When your business solely exists online, your website becomes the only portal potential customers have to gain insight into your brand. This makes selecting the right…
Even today, the term “blogger” generates its share of derision. After all, pretty much everyone has a blog, and reading about your mom’s first trip to Rome may not carry the same emotional impact as, say, Eat, Pray, Love, despite the clear inspiration the book may have provided. Despite the idea of blogging being almost cliché, a…
Since its launch over a decade ago, Facebook has dramatically changed how small businesses interact with their target audiences. Over 40 million companies now use Facebook to create business pages that engage, advertise and invite their target audience to events. This marks a huge departure from when the Yellow Pages and newspaper print ads ranked…
What Christmas is to little kids, the Super Bowl is to marketers. But while only the biggest brands can afford to play on this field, even small business owners can learn a lot from watching what marketing efforts failed and which were being talked about on Monday.
The landscape of online marketing continues to constantly shift and evolve. What once was commonly accepted as the best marketing practices of today may become less effective tomorrow.
Creating branding can help you establish a niche in the market that allows your brand to stand out from the competition.
With an ever-expanding base of knowledge, there’s a lot to be learned when trying to make content marketing work for your business.
In today’s technology driven environment, people have become more widely connected that ever before. Intelligent marketing has therefore become more about delivering truly human experience to your target audience rather than just creating a brand message. Small business owners who have tapped into this aspect of marketing are the ones with the access to the most influential form of information consumers utilize when making buying decisions: word-of-mouth marketing.