Preparing Your Website For Cyber Monday

holiday shopping

Every minute of Cyber Monday could mean major profits for your small business. This makes it vital that emerchants are prepared to meet the demands of their customers to ensure a positive shopping experience that could help to create a lifetime customer.

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Tips on How to Collect Customer Testimonials

online local marketing

While it may seem counterintuitive in today’s digital age of Google searches and Yelp reviews, word of mouth still matters when trying to attract new customers as part of your online local marketing plan. While the Internet allows consumers to search for and find businesses more conveniently than ever before, it also makes it more…

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How to Take the Fear Out of Checking Your Email


For many small businesses owners, few moments of the day create the kind of creeping dread as when checking their email. The thought of tackling a mountain of unread email correspondence can cause feelings of frustration and exhaustion, as valuable time quickly evaporates while sorting through what needs a reply and what can be deleted.…

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The Keys to Becoming a Successful Speaker

public speaking

The ability to deliver a compelling, well-prepared and practiced speech can offer a number of significant benefits in both your personal and professionals lives. TED Talks offer a prime example of the motivational power a good public speaker has on his or her audience’s ability to feel, relate, and understand complex social, philosophical, and technological…

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Improving Your Networking Game


Networking events rank as one of the best ways for entrepreneurs to mingle with potential clients, customers and colleagues. Whether at a conference, corporate gathering or cocktail party, networking events offer a great opportunity for small business owners to meet new people and reconnect with old associates. However, if you find the idea of mingling…

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How To Reduce Cyber Monday Returns

Cyber Monday returns

While Black Friday remains the busiest day of the shopping year for brick-and-motor locations, Cyber Monday has become the online equivalent for digital retailers. With Cyber Monday just two weeks away, you need a well-thought-out plan for product returns in place.

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Leveraging Product Returns For Data

product returns

Cyber Monday means more online orders this holiday season and more product returns. While returns do result in lost revenue, tracking data on returned products offers tremendous insight that can actually make returns a great thing for a retailer.

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Why Small Businesses Should Use Facebook Boosted Posts

With over 960 million active users per day, Facebook still dominates among the social media networks. That’s why it’s no surprise that marketers use it to advertise their companies. If you use the network, you’ve seen the advertisements – everything from Amazon to your local pizza joint. Facebook is a unique opportunity in that it…

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Five Traits of the Truly Successful

While it’s easy to dream of success, finding the right combination of determination, hard work and perseverance to reach the top can feel a little overwhelming. One of the best places to start when looking for the right recipe to make your dreams a reality is to consider what separates the truly successful from everyone else.

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