It shouldn’t come as a surprise how effective word-of-mouth marketing is, but when combined with the power of social media, small business owners can enjoy improved campaign success, according to a new study.
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Understanding how to connect to your target audience can have a significant impact on a business’ bottom line.
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With the end of Thanksgiving, it’s clear that the winter holiday season advertising is on full blast, as businesses deck their walls with holiday lights and wreaths. How can small businesses market during the holiday season? Here are five easy holiday marketing tips to get you started: 1. Promote Giving The winter holiday is all…
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Kevin Hart is a comedian, but this article has nothing to do about his comedy form and function (although, I think he’s hilarious). While Mr. Hart is doing plenty right when it comes to whatever he’s doing at the time, he happens to have excellent strategies when it comes to marketing a small business. 1.…
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There’s been some big news in the last week or so from Matt Cutts, the Search Quality guru for Google who specializes in search engine optimization issues. His big news – that guest blogging is dead – led to an explosion of blog posts and videos regarding the death of a popular practice primarily done in…
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The focus of SEO and online marketing practices is sometimes placed squarely on web-based retailers and eCommerce sites. Truth is, that’s only half of the puzzle. Local online marketers and small business owners can also benefit from a revamped online marketing campaign, and the New Year serves as a perfect time to renovate! Google Yourself…
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Want to make sure your business is getting found at this crucial time when people are scurrying for last minute gifts and need to find it locally? This is Christmas crunch time, and consumers are ready to part with their cash at a moment’s notice. If you’re nearby and they can find you when they…
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While we might be wondering – and I know I am – exactly where 2013 went, it’s time to look ahead to what’s trending for marketing your small business in 2014. Below is a recap of the most popular online marketing trends for small businesses of all kinds. 1. If you are a dentist or…
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A good infographic is easy to read and comprehend without taking a lot of time. I love the one featured below regarding the 10 Dental Internet Marketing Strategies that produced results. After reviewing it in-depth, I am quite happy to say that we incorporate all of them for our dental – and non-dental – clients!…
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What is online buzz? It’s when news about a product or service launch keeps humming throughout the far-flung corners of the online world. For businesses generating an online buzz is one lifeline that could spell success or failure. If you are planning to launch a business or perhaps offer a brand new product, generating online…
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