Taking over a dental practice is an exciting opportunity – one that you have likely planned for for many years. Along with your investment of time and money to tackle this endeavor, it’s important to include marketing as a top priority. No matter how good or bad the existing digital footprint is, it will need…
As the weather heats up and festival season kicks off, it turns out marketing and summer concerts have more in common than you might think. From crafting unforgettable experiences to managing a wild mix of talent, strategy, and storytelling —here’s how marketing is basically its own kind of rock show: 1. The Lineup Matters Just…
West Linn, OR — April 24, 2025 — LocalFresh, Inc., a full-service digital marketing agency with two decades of experience supporting dental and medical practices, has officially joined the https://hpamembers.com/membership/ as a Strategic Partner. “We’re thrilled to partner with HPA and support their mission to keep private practices thriving,” said Michele Thornton, President and CEO…
Let’s face it. Today’s business landscape is an economic roller-coaster that has many businesses on edge. It’s the type of conditions that cause many businesses to cut costs, hunker down and wait to see what happens next. We have one word of advice: DON’T CUT MARKETING. Like many of you, I’ve ridden this roller-coaster before. …
Many Small and Medium Manufacturers (SMMs) focus intensely on production and operations, sometimes overlooking the critical role of marketing. This often leads to being the “best kept secret” in their industry. While having a website listing capabilities is a start, it’s often not enough to drive significant growth and attract new clients. A proactive marketing…
The ongoing pandemic has changed the very foundation on which many sectors within manufacturing and others B2B industries were built. Trade shows, which have long held an important place in helping businesses find new customers and contacts, have needed to reinvent themselves to fit within the virtual environment businesses must now operate. In order to…
While most people just think of LinkedIn as a networking tool, savvy business owners can use the social media platform to find new customers.
Small businesses often find themselves at a disadvantage when trying to complete with larger regional or national competitors that have more well-established names and far bigger marketing budgets. Fortunately, technology continues to help level the playing field for small business owners looking to compete against their biggest competition. By establishing an effective digital presence, a…
With the first quarter of 2018 coming to a close, the top digital marketing trends of the year have started to emerge. For small businesses, the quarter point offers an excellent opportunity to reexamine yearly marketing strategies put into place at the beginning of the year, and make any necessary course corrections to get back…
For small businesses and those just opening their doors, marketing budgets are usually fairly tight. To make sure a business can grow, while still maintaining its bottom line, every marketing dollar needs to be stretched to the limit. Here are a few small business marketing strategies you can use to instantly get more out of…