Marketing Strategy
Embracing the New Normal: How Your Business Can Succeed in the Virtual Trade Show Space
The ongoing pandemic has changed the very foundation on which many sectors within manufacturing and others B2B industries were built. Trade shows, which have long held an important place in helping businesses find new customers and contacts, have needed to reinvent themselves to fit within the virtual environment businesses must now operate. In order to…
Read MoreHow to Help Grow Your Small Business Using LinkedIn
While most people just think of LinkedIn as a networking tool, savvy business owners can use the social media platform to find new customers.
Read MoreDigital Marketing Strategies Every Small Business Can Afford
Small businesses often find themselves at a disadvantage when trying to complete with larger regional or national competitors that have more well-established names and far bigger marketing budgets. Fortunately, technology continues to help level the playing field for small business owners looking to compete against their biggest competition. By establishing an effective digital presence, a…
Read More3 Emerging Trends in Dental Practice Marketing
With the first quarter of 2018 coming to a close, the top digital marketing trends of the year have started to emerge. For small businesses, the quarter point offers an excellent opportunity to reexamine yearly marketing strategies put into place at the beginning of the year, and make any necessary course corrections to get back…
Read MoreMaking the Most Out of Your Small Business Marketing Budget
For small businesses and those just opening their doors, marketing budgets are usually fairly tight. To make sure a business can grow, while still maintaining its bottom line, every marketing dollar needs to be stretched to the limit. Here are a few small business marketing strategies you can use to instantly get more out of…
Read MoreThe First 4 Steps of Marketing Your Small Business
So you’ve finally taken the plunge and started your own business. Whether a boutique, restaurant, salon, or dental practice, you’ve decided the time has come to realize the dream of being your own boss. While congratulations are certainly in order, you’re probably feeling a little overwhelmed by the idea that the success or failure of…
Read MoreCreating a Successful Candy Buyback Program for Your Dental Practice
When it comes to dental practice marketing, it’s easy to focus more on new patient acquisition rather than on how to strengthen your existing relationships with current patients. While new patients help a practice grow, developing and nurturing a dedicated and reliable patient base is how every practice thrives. With the warm air of summer…
Read MoreTips on How to Collect Customer Testimonials
While it may seem counterintuitive in today’s digital age of Google searches and Yelp reviews, word of mouth still matters when trying to attract new customers as part of your online local marketing plan. While the Internet allows consumers to search for and find businesses more conveniently than ever before, it also makes it more…
Read MoreUnderstanding the Basic of Online Marketing
It has never been easier to start a business. Anyone with a website, a solid product and a PayPal account can become an entrepreneur. However, just because starting a business is easy to do doesn’t mean that it’s easy to do well. The eCommerce landscape is littered with current competition and the remains of failed…
Read More5 Metrics Every Business Should Track
According to the latest analysis performed by the United Nations Conference on Trade & Development (UNCTAD), the current global market is valued at over $22 trillion, and will only continue to grow in the future. By 2019, UNCTAD predicts that 80 percent of Internet users will complete at least one online purchase a year. Ecommerce…
Read More