So you’ve finally taken the plunge and started your own business. Whether a boutique, restaurant, salon, or dental practice, you’ve decided the time has come to realize the dream of being your own boss. While congratulations are certainly in order, you’re probably feeling a little overwhelmed by the idea that the success or failure of…
When it comes to dental practice marketing, it’s easy to focus more on new patient acquisition rather than on how to strengthen your existing relationships with current patients. While new patients help a practice grow, developing and nurturing a dedicated and reliable patient base is how every practice thrives. With the warm air of summer…
While it may seem counterintuitive in today’s digital age of Google searches and Yelp reviews, word of mouth still matters when trying to attract new customers as part of your online local marketing plan. While the Internet allows consumers to search for and find businesses more conveniently than ever before, it also makes it more…
It has never been easier to start a business. Anyone with a website, a solid product and a PayPal account can become an entrepreneur. However, just because starting a business is easy to do doesn’t mean that it’s easy to do well. The eCommerce landscape is littered with current competition and the remains of failed…
According to the latest analysis performed by the United Nations Conference on Trade & Development (UNCTAD), the current global market is valued at over $22 trillion, and will only continue to grow in the future. By 2019, UNCTAD predicts that 80 percent of Internet users will complete at least one online purchase a year. Ecommerce…
It takes a lot of work to get people to visit your small business website. To generate user clicks, you’ve taken the time to create a simple, yet engaging website that provides customers an enjoyable and easy to use experience. You’ve implemented a responsive design that works well on mobile sites, and the right keywords…
Listen, read, or review the best marketing practices for small businesses and you’re sure to hear about the importance of tailoring your marketing campaign to meet the needs of millennials. While it’s true that this much maligned generation offers immense buying power, there’s another often overlooked generation that offers even more potential to any business’…
Creating, cultivating, and conversing with a social media audience has become a vital part of doing business in 2017. In fact, social media marketing has grown to a point where 90 percent of marketers said that the platform plays an enormously important role in helping their business grow, according to the 2016 Social Media Marketing…
Online local marketing for a new small business can seem like a tough nut to crack. A new business has almost no brand recognition and very little marketing budget to work with. Even when you successfully position your business in front of potential customers, they are more likely to go with brands they already know…
As an online local marketing agency, our team at Local Fresh understands firsthand how the best online marketing practices continue to constantly change. Fortunately, small businesses that have the ability to stay up-to-date with the latest marketing trends have a variety of new and exciting ways to attract their target audience and convert clicks, likes,…