Marketing Strategy
Converting Clicks Into Coversions
It takes a lot of work to get people to visit your small business website. To generate user clicks, you’ve taken the time to create a simple, yet engaging website that provides customers an enjoyable and easy to use experience. You’ve implemented a responsive design that works well on mobile sites, and the right keywords…
Read MoreMarketing Online to Boomers
Listen, read, or review the best marketing practices for small businesses and you’re sure to hear about the importance of tailoring your marketing campaign to meet the needs of millennials. While it’s true that this much maligned generation offers immense buying power, there’s another often overlooked generation that offers even more potential to any business’…
Read MoreWhat is the Value of a Like?
Creating, cultivating, and conversing with a social media audience has become a vital part of doing business in 2017. In fact, social media marketing has grown to a point where 90 percent of marketers said that the platform plays an enormously important role in helping their business grow, according to the 2016 Social Media Marketing…
Read MoreGenerating Major Online Local Marketing Success on a Minor Budget
Online local marketing for a new small business can seem like a tough nut to crack. A new business has almost no brand recognition and very little marketing budget to work with. Even when you successfully position your business in front of potential customers, they are more likely to go with brands they already know…
Read More3 Marketing Trends Every Small Business Should Try In 2017
As an online local marketing agency, our team at Local Fresh understands firsthand how the best online marketing practices continue to constantly change. Fortunately, small businesses that have the ability to stay up-to-date with the latest marketing trends have a variety of new and exciting ways to attract their target audience and convert clicks, likes,…
Read MoreValentine’s Day Marketing Isn’t Just For Couples
While many people think of Valentine’s Day as simply a commercial holiday for greeting card companies and makers of chalky, heart-shaped candies, a lot of other major brands spend significant resources creating campaigns targeted towards couples. However, considering that over half of all Americans identify themselves as single today, couples only Valentine’s Day marketing campaigns…
Read MoreWhy The Size Of Your Business Doesn’t Matter When It Comes To Marketing
It can be easy for a business to feel too small, too niche or too seasonal to need a well-designed website, a well-developed marketing strategy and a well-curated social media presence. The justification for ignoring these foundational components that enable most businesses to thrive can even develop organically through what can seem like common sense.…
Read MoreWhy Your Current Small Business Marketing Strategy Isn’t Working
For many small business owners, developing a well-planned marketing strategy places them firmly ahead of the competition. Too many businesses fail to establish a fully realized strategy, preferring instead to generate a few well intentioned ideas they hope will magically come together. Unfortunately, hoping to “fake it until you make it” rarely turns out well,…
Read MoreWhy Your Small Business Needs A Marketing Strategy
At this point, it’s pretty hard to ignore the need for a successful online marketing strategy. Marketing ranks as a vital part of any business success, no matter its size. Unfortunately, the majority of small business owners have no idea how to create an online marketing strategy, which can lead to them making some fairly…
Read MoreOptimizing Your Digital Marketing Campaign
For most small businesses, digital marketing budgets are a finite resource. While larger brands have the luxury of outspending their marketing mistakes, small business owners must carefully allocate every dollar in order to maximize profits. To make the most of your marketing budget, here are a few strategies any business can use to improve their…
Read More