Public Relations

LinkedIn

How to Help Grow Your Small Business Using LinkedIn

By LocalFresh

While most people just think of LinkedIn as a networking tool, savvy business owners can use the social media platform to find new customers.

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customer referral

Redefining What a Customer Referral Means to Your Small Business

By LocalFresh

When operating a small business, many small things can have a huge impact on your bottom line. Every successful customer interaction carries a certain value that begins to accumulate over time. If your business collects enough of this currency, it will hopefully lead to what every business strives to obtain – a customer referral. Referrals…

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customer

Add a Personal Touch to Your Holiday Greetings

By LocalFresh

With the holiday season quickly reaching its zenith, a tradition as annual as decorating the tree and pretending to enjoy your great aunt’s fruitcake is well underway – businesses sending out generic holiday cards to their clients and customers. But instead of joining the crowd in hastily filling out envelops and licking stamps, why not…

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media

What Every Marketer Needs to Know About Working With the Media

By LocalFresh

The media, especially venerated newspapers like the New York Times and Washington Post, has long been considered a safeguard to the public trust in the U.S. Presidents, corporations, and governments have been brought down thanks to the hardworking men and women who have intrepidly reported on the stories that matter most at the time. Even…

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media

What All Successful Press Releases Have in Common

By LocalFresh

Distributing a press release online makes for an excellent opportunity to spread information about your small business to a massive target audience. Some of the best instances in which to issues a press release include: Announcing a new partnership for your business. The release of a new product or service. Improving brand image by relaying…

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media marketing plan

Generating Press for Your Small Business

By LocalFresh

Small business owners have to juggle a lot of balls to keep things running smoothly. Tracking and ordering inventory, managing employee schedules and hours, and responding to customer questions and complaints are just some of the many hats an entrepreneur must wear in order to meet the daily demands of their business. As a result…

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media marketing plan

Developing Your Media Marketing Plan

By LocalFresh

At Local Fresh, we often highlight the importance of successfully developing a media marketing plan to our small business clients. Whether a website, local newspaper, radio program, or television broadcast, news outlets offer tremendous exposure for businesses that understand how to create and fill a niche for their expertise. Developing a successful media marketing plan…

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Cyber Monday returns

How To Reduce Cyber Monday Returns

By LocalFresh

While Black Friday remains the busiest day of the shopping year for brick-and-motor locations, Cyber Monday has become the online equivalent for digital retailers. With Cyber Monday just two weeks away, you need a well-thought-out plan for product returns in place.

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product returns

Leveraging Product Returns For Data

By LocalFresh

Cyber Monday means more online orders this holiday season and more product returns. While returns do result in lost revenue, tracking data on returned products offers tremendous insight that can actually make returns a great thing for a retailer.

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blogging

4 Keys to Establishing Credibility on Your Business’ Website

By LocalFresh

Consumers desire authenticity in a business website, and the most effective way of create this desired authenticity is to demonstrate credibility and trust.

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