Sales Strategy

Five Misleading (or Downright Unethical) Marketing Scams

By LocalFresh

The number of online scams continues to grow on a yearly basis. In 2018, internet-enabled fraud led to an estimated $2.7 billion in financial losses. In 2019, the number of phishing attempts grew by 65 percent. In 2020, the Federal Trade Commission received over 2 million reports of fraud. Sometimes it’s easy to spot a…

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virtual trade show

Embracing the New Normal: How Your Business Can Succeed in the Virtual Trade Show Space

By LocalFresh

The ongoing pandemic has changed the very foundation on which many sectors within manufacturing and others B2B industries were built. Trade shows, which have long held an important place in helping businesses find new customers and contacts, have needed to reinvent themselves to fit within the virtual environment businesses must now operate. In order to…

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LinkedIn

How to Help Grow Your Small Business Using LinkedIn

By LocalFresh

While most people just think of LinkedIn as a networking tool, savvy business owners can use the social media platform to find new customers.

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customer referral

Redefining What a Customer Referral Means to Your Small Business

By LocalFresh

When operating a small business, many small things can have a huge impact on your bottom line. Every successful customer interaction carries a certain value that begins to accumulate over time. If your business collects enough of this currency, it will hopefully lead to what every business strives to obtain – a customer referral. Referrals…

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sales strategy

4 Reasons Why You Should Always Follow-Up

By LocalFresh

In today’s age of digital marketing, social media promotion, and click-through rates, the actual art of person-to-person interaction has all but become a lost art. Despite the ways we now attract and interact with customers, sales strategy still remains an art built upon the foundation of personal trust and connection. Any good salesperson will tell…

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sales funnel

Tips For Improving Your Sales Process

By LocalFresh

Mastering the art of the deal isn’t simply about convincing potential customers to participate with your business, but about keeping them moving along the sales funnel until they reach and sign on the dotted line. Unfortunately, a lot small businesses lose sight of their final goal during this process and fail to convert too many…

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Cyber Monday returns

How To Reduce Cyber Monday Returns

By LocalFresh

While Black Friday remains the busiest day of the shopping year for brick-and-motor locations, Cyber Monday has become the online equivalent for digital retailers. With Cyber Monday just two weeks away, you need a well-thought-out plan for product returns in place.

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product returns

Leveraging Product Returns For Data

By LocalFresh

Cyber Monday means more online orders this holiday season and more product returns. While returns do result in lost revenue, tracking data on returned products offers tremendous insight that can actually make returns a great thing for a retailer.

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social media marketing

Creating a Customer Service Strategy for Social Media

By LocalFresh

Maintaining a consistent voice and message is key when dealing with customers on social platforms and requires having a solid social media strategy.

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Networking for Success

By LocalFresh

Local Fresh Sales Representative Dewey White offers his insight of why networking is a key component of any success sales strategy.

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