Artificial Intelligence (AI) is transforming how we approach digital marketing and SEO, giving businesses tools that can turbocharge their online presence. Whether you manage your own SEO or work with a professional, it’s essential to integrate AI wisely. Let’s face it—AI can sometimes feel like an eager assistant with big ideas, but it does not…
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Search engines like Google enable potential new customers to find your business by looking over your website content for relevant keywords that indicate whether what you have to offer matches what a user is search for. When it comes to developing a successful SEO strategy, your job is to make sure the right keywords appear…
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If you’re like many small business owners that have already taken the plunge into developing a search engine optimization (SEO) strategy for their website, you probably have already gotten into the habit of Googling the keywords you believe are the most relevant to see if you appear on the first page. You also probably spend…
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Search engine optimization (SEO) offers a quality investment opportunity for dental practices in need of a boost. Improved SEO leads to higher search ranking results that help you stand above the competition, enabling you to bring in more new patients to fill those empty slots in your schedule. However, staying up-to-date with the latest SEO…
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Google has finally embraced mobile-first indexing, ending what little debate remained as to whether optimizing websites for mobile really matters. For a while now, Google has made a series of not-so subtle hints and suggestions to businesses and webmasters everywhere that websites designed with the desktop in mind needed to work just as effectively when…
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On September 1st, Google quietly made another update to the Internet giant’s secretive search algorithm. Unlike previous “Panda”, “Pigeon” and “Pirate” updates that have been accompanied by press releases and statements touting improved functionality and user friendliness, the early September update happened with no announcement, fanfare or even being given a name. However, the local…
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Like any relationship, the time can come when you decide to move along from your current patient communication application in order to try something new. But practice owners could lose years of worth of patient reviews and data if they don’t know what to expect from their upcoming transition.
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What to do with older content that doesn’t meet Google’s current search marketing criteria is a question many small business websites need answered.
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Creating engaging new content on your business’ website and social media accounts is one of the best ways to grow the number of visitors to your website, but coming up with engaging, relevant content can be a daunting task. That’s why the use of editorial calendars is one of the best ways to stay ahead of the game and on task.
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The Internet is a vast and complicated place. If you stop to think about the seemingly infinite calculations that accompany every Google search in order to bring you the most relevant content to your query, it can almost become overwhelming. Trying to satisfy every line of code in Google’s search algorithm to rank higher is…
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