4 Tips on How to Improve Your SEO Strategy

SEO strategy

Search engines like Google enable potential new customers to find your business by looking over your website content for relevant keywords that indicate whether what you have to offer matches what a user is search for. When it comes to developing a successful SEO strategy, your job is to make sure the right keywords appear…

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Why Keyword Rankings Isn’t the Most Important Metric

SEO strategy

If you’re like many small business owners that have already taken the plunge into developing a search engine optimization (SEO) strategy for their website, you probably have already gotten into the habit of Googling the keywords you believe are the most relevant to see if you appear on the first page. You also probably spend…

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SEO Tips Every Dental Practice Needs to Know

SEO strategy

Search engine optimization (SEO) offers a quality investment opportunity for dental practices in need of a boost. Improved SEO leads to higher search ranking results that help you stand above the competition, enabling you to bring in more new patients to fill those empty slots in your schedule. However, staying up-to-date with the latest SEO…

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What to Expect From Google’s Switch To Mobile-First Indexing

social customer care

Google has finally embraced mobile-first indexing, ending what little debate remained as to whether optimizing websites for mobile really matters. For a while now, Google has made a series of not-so subtle hints and suggestions to businesses and webmasters everywhere that websites designed with the desktop in mind needed to work just as effectively when…

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How Has Google’s “Possum” Update Impacted Your Local Search Results?

local seo

On September 1st, Google quietly made another update to the Internet giant’s secretive search algorithm. Unlike previous “Panda”, “Pigeon” and “Pirate” updates that have been accompanied by press releases and statements touting improved functionality and user friendliness, the early September update happened with no announcement, fanfare or even being given a name. However, the local…

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Why You Need To Use An Editorial Calendar

Creating engaging new content on your business’ website and social media accounts is one of the best ways to grow the number of visitors to your website, but coming up with engaging, relevant content can be a daunting task. That’s why the use of editorial calendars is one of the best ways to stay ahead of the game and on task.

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Why Everyone Can Navigate Modern SEO

The Internet is a vast and complicated place. If you stop to think about the seemingly infinite calculations that accompany every Google search in order to bring you the most relevant content to your query, it can almost become overwhelming. Trying to satisfy every line of code in Google’s search algorithm to rank higher is…

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