Search Engine Optimization
What Makes A Website Amazing?
Whether you are working in an agency or are client-side, you might be trying to figure out what makes a truly amazing website. There is no simple answer to this as everyone has their own preferences when it comes to design and usability, but there are certainly some aspects that can make one website better…
Read MoreNew Year’s Resolutions for Local Online Marketers
The focus of SEO and online marketing practices is sometimes placed squarely on web-based retailers and eCommerce sites. Truth is, that’s only half of the puzzle. Local online marketers and small business owners can also benefit from a revamped online marketing campaign, and the New Year serves as a perfect time to renovate! Google Yourself…
Read More12 Online Marketing Tips for the 12 Days of Christmas
Want to make sure your business is getting found at this crucial time when people are scurrying for last minute gifts and need to find it locally? This is Christmas crunch time, and consumers are ready to part with their cash at a moment’s notice. If you’re nearby and they can find you when they…
Read More10 Dental Marketing Strategies for the New Year
A good infographic is easy to read and comprehend without taking a lot of time. I love the one featured below regarding the 10 Dental Internet Marketing Strategies that produced results. After reviewing it in-depth, I am quite happy to say that we incorporate all of them for our dental – and non-dental – clients!…
Read MoreTips for Picking the Right Keywords for Your Business
To say the Internet has changed the way people live may slightly undersell the importance of the World Wide Web and how its role in day-to-day interactions has expanded over the last decade. An open landscape where even the most remote and insignificant tidbits of forgotten trivia can quickly be rediscovered using only a few…
Read MoreWhy Google Plus Matters To Your Business
There are way too many social networks these days. The consolidation will happen soon enough, but in the meantime, which networks should you use to engage customers? The answer depends largely on your business. Consumer-focused businesses must be on Facebook, but what about Pinterest, Instagram, Youtube, etc.? And if you’re a B2B business then you…
Read MoreGoogle+ Now Offers Custom URLs
Google+ rolled out their custom URL program last week, to the delight of all of us at Local Fresh. Why are we so pleased? This means that Google+ can be so much easier to manage for our clients! A custom URL for the Google+ page of a small business makes it much easier to build…
Read MoreHow many domains should my small business register?
We get this question a lot from clients; should I buy more domains for my small business? If I buy CosmeticDentistMyTown.com and WindowReplacementInMyTown.com and a few others will that help me get more new customers or patients? We’ve seen some interesting, complex multiple domain marketing strategies over the years, but very few that actually move…
Read MoreEight Ways to Improve Your Website
Successfully managing your company’s website means always thinking ahead. You always want to be looking forward to the next big change but in the meantime you need to keep your existing website functioning, attractive, and accommodating to visitors. The best way to achieve each of these goals is to make the little improvements that really…
Read MoreThe 3 Types of SEO Companies to Avoid
Keeping up with the demanding world of SEO is a full time job in itself – the information is fast and forward, with no break down or lull period between innovation and obsolete principles. The spectrum often slides rapidly, one often feels left behind, even when they’re two steps ahead. Or so they assumed. You’re…
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