Tag Archives: small business

New Year’s Resolutions for Local Online Marketers

New Year’s Resolutions for Local Online Marketers

The focus of SEO and online marketing practices is sometimes placed squarely on web-based retailers and eCommerce sites. Truth is, that’s only half of the puzzle. Local online marketers and small business owners can also benefit from a revamped online marketing campaign, and the New Year serves as a perfect time to renovate!

Google Yourself

Most of us have typed our names into Google as a joke or out of idle curiosity, but as a small business owner, it makes a lot of sense to check out what pops up when you search for your business on Google. This is going to give you an idea of what your customers are going to experience when they are looking for your business.

It will also tell you pretty clearly if your online presence is lacking. You might find that you’ll need to raise your visibility, which you can accomplish in several different ways. To begin with, you’ll want to get onboard with some of the highest-ranking social sites like Google+, LinkedIn and Twitter.

Make Use of Analytics

Thanks to Google and several other third-party solutions, the inner workings of your websites are a secret no longer. Google Analytics can offer up a wealth of information about how your site is operating and how your visitors are interacting with it.

With Analytics, you can dive into detailed reports about the number of unique visitors, how they found your site, how long the average visit lasts, what type of device people used to access the site, and much more.

For local online marketers in particular, Analytics provides another invaluable piece of information: the geographical location of your visitors. Are most of your visitors from your area? If so, that’s good; but can you do better? If there are areas in your state or county that don’t seem to be visiting your site much, it might be time to target those areas with billboards or TV spots.

Embrace Visual Content

This is a resolution to remember for brick-and-mortar businesses as well as web-based retailers. About 90% of companies these days are building marketing campaigns using custom content. With that in mind, it might be time to send your own marketing campaign to rehab: cut what doesn’t work and enhance what does.

We’re definitely living in a visual world, so creating content that is both engaging and memorable is of paramount importance to any marketing campaign. It even might be time to start creating video content. Marketers everywhere are embracing sites like YouTube and Vimeo as a way to build an audience and keep followers informed about developments with their favorite brands. This definitely holds true for local businesses as well.

Cater to a Mobile Audience

The effects of our increasingly mobile-first world are being felt in just about every industry. What it’s done is essentially force marketers to work outside of their comfort zone. Historically, marketing content has been built for a predominantly desktop-based audience, but with people accessing e-mails and doing searches on their mobile devices more than ever, content needs to adapt accordingly.

As a small business owner, you need to make sure that mobile users don’t experience any difficulties accessing your site while they’re on the move. Also, just as importantly, make sure the address of your business, and any necessary driving directions, are prominently displayed on your site.

Help Them Find You

Finally, you’re going to want to get on board with local Google services like Places for Business. This will help your business get on the map, both figuratively and literally.

People use services like Google Maps to help them find local restaurants and retailers that might interest them. Make sure your business gets in front of as many pairs of eyes as possible.

As the new year approaches, utilize these “resolutions” to expand your outreach and advance your local business!

Dealing with the Dead Week

Dealing with the Dead Week

I’ll always remember my first experience with Dead Week. I was just starting busting my chops on online marketing. I was running some mid-sized Adwords campaigns in the travel space. Doing everything you’re supposed to do: tweaking the keywords, reviewing the bids — the usual Adsense process. Then one day, everyone just stopped coming to… Continue Reading

Small Business Saturday: Steps to Prepare (#smallbizsat)

Black Friday is good, but Small Business Saturday is better! Like the clients that we support, Local Fresh is a small business owned and operated by people just like you. We provide online marketing products and services for small business owners and operators to make the most out of their marketing dollars. We encourage small… Continue Reading

Local SEO for Small Businesses

Local SEO for Small Businesses

When it comes to small businesses, in the past the advice was to avoid SEO and keyword tools. The power for small business growth came from the power of referrals and local advertising. Today this is something that’s changed. Small businesses can benefit from Search Engine Optimization tactics and keyword campaigns; the process just needs… Continue Reading

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