Many Small and Medium Manufacturers (SMMs) focus intensely on production and operations, sometimes overlooking the critical role of marketing. This often leads to being the “best kept secret” in their industry. While having a website listing capabilities is a start, it’s often not enough to drive significant growth and attract new clients. A proactive marketing…
When it comes to establishing a business, the strength of your brand matters if you’re hoping to stand out from the competition. To the consumer, your clients, and the public at large, your brand represents the good, and occasionally bad, aspects of your business. This means that everything about your brand, from your logo to…
Whether large or small, branding ranks as one of the most important aspects of any business. A successful branding strategy will provide your business a significant edge in today’s increasingly competitive and constantly evolving marketplace. Unfortunately, many small business owners hear the word “branding” without fully understanding what exactly it means and how it can…
Client testimonials and case studies offer an enormous boost to a business’ ability to convert new customers into the sales needed to grow your bottom line. Not only do glowing reviews about your business help to attract new clients, they also offer immediate credibility for your brand. Several years ago, WikiJob and VWO conducted an…
One of the great things about running your own small business is getting to do things your way. The success or failure of your business largely depends on the decisions you make, a notion that’s equal parts inspiring and terrifying to anyone who’s ever considered becoming an entrepreneur. While having the ability to run the…
Successfully developing and launching a brand requires understanding the essence of your product, what you stand for as a business, and what your target audience will best respond to. When your business solely exists online, your website becomes the only portal potential customers have to gain insight into your brand. This makes selecting the right…
It takes a lot of work to expertly craft your small business’ reputation and brand online. While crafting an outstanding online presence can take months, if not years to accomplish, establishing the trust of a loyal customer base makes all of your effort worthwhile. However, your business’ brand can easily shatter if not handled with…
Since its launch over a decade ago, Facebook has dramatically changed how small businesses interact with their target audiences. Over 40 million companies now use Facebook to create business pages that engage, advertise and invite their target audience to events. This marks a huge departure from when the Yellow Pages and newspaper print ads ranked…
Starbucks’ most recent controversy sheds some valuable insight for marketers looking to use PR of every kind to their advantage.
Creating branding can help you establish a niche in the market that allows your brand to stand out from the competition.