Branding
There’s Nothing Stock About The Images That Define Your Brand
When it comes to establishing a business, the strength of your brand matters if you’re hoping to stand out from the competition. To the consumer, your clients, and the public at large, your brand represents the good, and occasionally bad, aspects of your business. This means that everything about your brand, from your logo to…
Read MoreThe Basics of Branding
Whether large or small, branding ranks as one of the most important aspects of any business. A successful branding strategy will provide your business a significant edge in today’s increasingly competitive and constantly evolving marketplace. Unfortunately, many small business owners hear the word “branding” without fully understanding what exactly it means and how it can…
Read MoreThe Best Practices for Showcasing Testimonials of Your Business Online
Client testimonials and case studies offer an enormous boost to a business’ ability to convert new customers into the sales needed to grow your bottom line. Not only do glowing reviews about your business help to attract new clients, they also offer immediate credibility for your brand. Several years ago, WikiJob and VWO conducted an…
Read More5 Branding Mistakes Small Businesses Commonly Make
One of the great things about running your own small business is getting to do things your way. The success or failure of your business largely depends on the decisions you make, a notion that’s equal parts inspiring and terrifying to anyone who’s ever considered becoming an entrepreneur. While having the ability to run the…
Read MoreWebsite Design with Your Brand in Mind
Successfully developing and launching a brand requires understanding the essence of your product, what you stand for as a business, and what your target audience will best respond to. When your business solely exists online, your website becomes the only portal potential customers have to gain insight into your brand. This makes selecting the right…
Read MoreProtecting Your Brand Online
It takes a lot of work to expertly craft your small business’ reputation and brand online. While crafting an outstanding online presence can take months, if not years to accomplish, establishing the trust of a loyal customer base makes all of your effort worthwhile. However, your business’ brand can easily shatter if not handled with…
Read MoreTips For Improving The Way You Market On Facebook
Since its launch over a decade ago, Facebook has dramatically changed how small businesses interact with their target audiences. Over 40 million companies now use Facebook to create business pages that engage, advertise and invite their target audience to events. This marks a huge departure from when the Yellow Pages and newspaper print ads ranked…
Read MoreWhat Did We Learn From Starbucks’ Red Holiday Cup?
Starbucks’ most recent controversy sheds some valuable insight for marketers looking to use PR of every kind to their advantage.
Read MoreHelping Your Brand Stand Out From The Crowd
Creating branding can help you establish a niche in the market that allows your brand to stand out from the competition.
Read MoreTips for Attracting Bloggers
Attracting bloggers to talk about your business can help expose your brand to a dedicated target audience that’s ready and willing to buy.
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