At Local Fresh, we are a fan of marketing strategies that keep small business owners in contact with their current and potential customers. This handy email marketing cheat sheet packs a lot of helpful information into a small space – print out a copy to keep nearby when you create your next email marketing campaign!…
Successfully managing your company’s website means always thinking ahead. You always want to be looking forward to the next big change but in the meantime you need to keep your existing website functioning, attractive, and accommodating to visitors. The best way to achieve each of these goals is to make the little improvements that really…
As a small business owner, we know how difficult it can be to try to keep up with the social media world. But using sites like Twitter can actually boost your brand recognition and sales. Even though Twitter was born over 6 years ago (a long lifetime for any internet company) — and it has…
So you own a business and you want to do more marketing for your small business. You already know that marketing your business can draw in new customers, but what is the difference between marketing and advertising? Is marketing the same as public relations? Do you really need a Facebook business page for your small…
Your company has a message to share, and the way you brand yourself will make a huge difference. Branding is not just about your logo, your company colors or your Web site. The best brands in the world are consistent, focused and engaging, and they do this by using multiple mediums to share their message.…
Watch our video tutorial on the new Yoast Local SEO plugin for WordPress. Learn how to install and activate both the Yoast WordPress SEO plugin and the Yoast Local SEO plugin. We also show you how to configure the Local SEO plugin so that the NAP (name, address, phone) information on your website is displayed…
Pinterest isn’t just for delectable recipes or photos of kittens with mustaches anymore. Recently, Pinterest has made it possible to open business accounts and analyze web activity, which can prove to be a valuable service in the social media marketing landscape for a variety of reasons. Why Pinterest is Good for Business If you’re wondering…
There are some important things to consider when creating your Google Adwords campaign. How much you’re willing to spend, what your ad will say, where your ad will be placed, and which keywords you’ll use, are all things you’ll need to determine when putting together your Google Adwords campaign. While the process is fairly simple,…
Consistent growth for your small business requires an investment of both time and money. One of the first steps to fostering that growth is to create and maintain a powerful brand identity. However, there are important steps to consider before choosing a logo and presenting your brand to the world. How Much to Invest in…
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