Maybe you are considering a rebranding for your own small business. Although rebranding can be timely and expensive, it doesn’t have to be confusing. We learned a lot on our journey to becoming Local Fresh and we thought it would be best to share our fresh insights with you. There are 3 important questions to…
There’s something of a crisis occurring in American recruitment at the moment. With unemployment figures in recent years as high as they ever were in the whole 20th century, employer’s are still claiming a lack of appropriately skilled and experienced workers. Blame is being thrown in all directions, at the government, at the education system,…
It seems like every business organization I’ve worked with in the past couple of years is after the same thing: “the” database. From nonprofits and tech startups to small businesses and marketing companies – everyone wants a system to keep track of their information and interact with it in their own unique way. Some want…
The focus of SEO and online marketing practices is sometimes placed squarely on web-based retailers and eCommerce sites. Truth is, that’s only half of the puzzle. Local online marketers and small business owners can also benefit from a revamped online marketing campaign, and the New Year serves as a perfect time to renovate! Google Yourself…
Want to make sure your business is getting found at this crucial time when people are scurrying for last minute gifts and need to find it locally? This is Christmas crunch time, and consumers are ready to part with their cash at a moment’s notice. If you’re nearby and they can find you when they…
I’ll always remember my first experience with Dead Week. I was just starting busting my chops on online marketing. I was running some mid-sized Adwords campaigns in the travel space. Doing everything you’re supposed to do: tweaking the keywords, reviewing the bids — the usual Adsense process. Then one day, everyone just stopped coming to…
What is online buzz? It’s when news about a product or service launch keeps humming throughout the far-flung corners of the online world. For businesses generating an online buzz is one lifeline that could spell success or failure. If you are planning to launch a business or perhaps offer a brand new product, generating online…
Google+ rolled out their custom URL program last week, to the delight of all of us at Local Fresh. Why are we so pleased? This means that Google+ can be so much easier to manage for our clients! A custom URL for the Google+ page of a small business makes it much easier to build…
The tumbling orange leaves of fall are here, and the icy chill of winter is right around the corner. It’s time to get the jump on PR for the holidays! It seems like the winter holiday season creeps further and further backward towards January, so gear your campaign towards taking advantage of it! Find Holiday…