How To
It’s a New Year! How To Encourage Employees
There’s something of a crisis occurring in American recruitment at the moment. With unemployment figures in recent years as high as they ever were in the whole 20th century, employer’s are still claiming a lack of appropriately skilled and experienced workers. Blame is being thrown in all directions, at the government, at the education system,…
Read MoreChoosing the Right Database & CRM
It seems like every business organization I’ve worked with in the past couple of years is after the same thing: “the” database. From nonprofits and tech startups to small businesses and marketing companies – everyone wants a system to keep track of their information and interact with it in their own unique way. Some want…
Read MoreNew Year’s Resolutions for Local Online Marketers
The focus of SEO and online marketing practices is sometimes placed squarely on web-based retailers and eCommerce sites. Truth is, that’s only half of the puzzle. Local online marketers and small business owners can also benefit from a revamped online marketing campaign, and the New Year serves as a perfect time to renovate! Google Yourself…
Read More12 Online Marketing Tips for the 12 Days of Christmas
Want to make sure your business is getting found at this crucial time when people are scurrying for last minute gifts and need to find it locally? This is Christmas crunch time, and consumers are ready to part with their cash at a moment’s notice. If you’re nearby and they can find you when they…
Read MoreDealing with the Dead Week
I’ll always remember my first experience with Dead Week. I was just starting busting my chops on online marketing. I was running some mid-sized Adwords campaigns in the travel space. Doing everything you’re supposed to do: tweaking the keywords, reviewing the bids — the usual Adsense process. Then one day, everyone just stopped coming to…
Read MoreSmall Business Saturday: Steps to Prepare (#smallbizsat)
Black Friday is good, but Small Business Saturday is better! Like the clients that we support, Local Fresh is a small business owned and operated by people just like you. We provide online marketing products and services for small business owners and operators to make the most out of their marketing dollars. We encourage small…
Read More7 Creative Ways To Make A Buzz Online
What is online buzz? It’s when news about a product or service launch keeps humming throughout the far-flung corners of the online world. For businesses generating an online buzz is one lifeline that could spell success or failure. If you are planning to launch a business or perhaps offer a brand new product, generating online…
Read MoreGoogle+ Now Offers Custom URLs
Google+ rolled out their custom URL program last week, to the delight of all of us at Local Fresh. Why are we so pleased? This means that Google+ can be so much easier to manage for our clients! A custom URL for the Google+ page of a small business makes it much easier to build…
Read MoreIt’s Time to Pitch Major Publications for the Holidays
The tumbling orange leaves of fall are here, and the icy chill of winter is right around the corner. It’s time to get the jump on PR for the holidays! It seems like the winter holiday season creeps further and further backward towards January, so gear your campaign towards taking advantage of it! Find Holiday…
Read MoreEmail Marketing Best Practices
At Local Fresh, we are a fan of marketing strategies that keep small business owners in contact with their current and potential customers. This handy email marketing cheat sheet packs a lot of helpful information into a small space – print out a copy to keep nearby when you create your next email marketing campaign!…
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