We get this question a lot from clients; should I buy more domains for my small business? If I buy CosmeticDentistMyTown.com and WindowReplacementInMyTown.com and a few others will that help me get more new customers or patients? We’ve seen some interesting, complex multiple domain marketing strategies over the years, but very few that actually move…
As a small business owner, we know how difficult it can be to try to keep up with the social media world. But using sites like Twitter can actually boost your brand recognition and sales. Even though Twitter was born over 6 years ago (a long lifetime for any internet company) — and it has…
Google is at it again, moving things forward and changing up the technology landscape. Gmail is introducing some new features and rolling out a new inbox protocol. They are going to start automatically filtering your email messages for you. If you use Google Apps for your business email or email marketing, this applies to you. What…
So you own a business and you want to do more marketing for your small business. You already know that marketing your business can draw in new customers, but what is the difference between marketing and advertising? Is marketing the same as public relations? Do you really need a Facebook business page for your small…
There are some important things to consider when creating your Google Adwords campaign. How much you’re willing to spend, what your ad will say, where your ad will be placed, and which keywords you’ll use, are all things you’ll need to determine when putting together your Google Adwords campaign. While the process is fairly simple,…
Pay-per-click (PPC) advertising became popular when people realized they were paying too much for ads that were getting them few visitors to their site. By only charging companies for the amount of actual visitors to their site, results were much more profitable. Though PPC is a common term in the digital marketing world, it’s not…
A steady stream of new patients is the lifeblood of any successful dental practice. However, like any business attempting to build its customer base, dental practices looking to acquire new patients in a crowded market can face a variety of challenges. With over 170,000 active private dental practitioners currently operating in the U.S., according to…
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