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How Secure is Your Website Against Cyberattacks?
Pay attention to the news and you can’t help but hear about another massive data breach or successful cyber attack. While most hacks don’t result in gas shortages that threaten to undermine the country’s infrastructure, cyberattacks cause significant financial damage to every industry in the world. In 2019 alone, the healthcare industry lost an estimated…
Read MoreDealing With Negative Online Reviews? Here’s How to Save Your Reputation
Word of mouth marketing has expanded to include more than just one customer directly recommending your business or service to another. Today, word-of-mouth marketing occurs on a much grander scale in the form of online reviews on platforms like Google My Business and Yelp. Surveys have found that 90 percent of consumers read online reviews…
Read More6 Steps Towards Becoming a Better Blogger
If writing a blog is part of your small business content creation strategy, you may struggle with how to make good content great. The average marketer spends anywhere from 1 to 2 hours creating a 500-word blog post. That’s a lot of time and energy to spend on one fairly short post. As a small…
Read MoreThe Benefits of Blogging
When it comes to running a successful small business website, content marketing is king. From improving your website’s search rankings on Google to helping you become a thought leader and innovator in your field, creating original content that appeals to your target audience offers businesses significant advantages. Unfortunately, many small businesses don’t fully understand or…
Read MoreTips on Creating a Blog For Your Small Business
Small businesses that blog receive significant advantages when compared with businesses that do not. Google, for example, places a premium on websites that regularly provide original content, and offers incentives such as higher organic search rankings and improved visibility. Yet despite the advantages blogging offers, many small business owners simply do not know where to…
Read MoreTips For Improving Your Business Blog Posts
One of the foundations of any successful inbound media marketing strategy, business blogging offers a great avenue for improving online visibility. Content creations strategies help drive increased traffic to a company’s website, converts web traffic into leads, transforms a business into an authoritative voice within your industry, and drives long-term sales. Creating compelling business blog…
Read MoreWhy Your Small Business Needs to Invest in Content Marketing
When it comes to developing a small business’ media marketing strategy, many entrepreneurs struggle when deciding how much they should invest in content marketing. As one of the only successful marketing strategies that carries very little up-front cost, content marketing has the potential to offer a significant return on investment for businesses willing to commit.…
Read MoreGates Family Dentistry: A Wilsonville Family Dentist
Local Fresh was approached by Gates Family Dentistry to create a new website from the ground up, while adhering to the practice’s brand guidelines. As a family dentistry, Gates Family Dentistry wanted a website that portrayed a friendly, relaxing environment for their patients. Gates Family Dentistry also counts on Local Fresh for marketing, including search marketing, social…
Read MoreTips For Improving Your Small Business Blog
Even today, the term “blogger” generates its share of derision. After all, pretty much everyone has a blog, and reading about your mom’s first trip to Rome may not carry the same emotional impact as, say, Eat, Pray, Love, despite the clear inspiration the book may have provided. Despite the idea of blogging being almost cliché, a…
Read MoreWhat To Do With Older Content
What to do with older content that doesn’t meet Google’s current search marketing criteria is a question many small business websites need answered.
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