Insurers Set Your Fees, but You Control Who Walks Through the Door. A practical look at marketing for dentists in 2026-2027. This article covers: How today’s dental patients choose a practice Where to focus: higher margin fee-for-service or higher volume insurance covered, or a blend The importance of proactively attracting the right new patients What…
Author’s Note: AI optimizes for “a website exists,” and a real designer or developer is optimizing for “this website makes you money.” Those are not the same job. Here, we present the benefits and drawbacks of AI-generated websites before you invest your time and money. Somewhere out there, a chatbot just built a plumber…
If you’ve been watching Alien Earth, or if you’ve seen one of the iconic films from the Alien series, you know the drill: mega-corporations study human behavior with obsessive detail, treating every personal data point as valuable intelligence while their “subjects” remain blissfully unaware they’re being sized up as potential prey. Sound familiar? That’s essentially…
Taking over a dental practice is an exciting opportunity – one that you have likely planned for for many years. Along with your investment of time and money to tackle this endeavor, it’s important to include marketing as a top priority. No matter how good or bad the existing digital footprint is, it will need…
As the weather heats up and festival season kicks off, it turns out marketing and summer concerts have more in common than you might think. From crafting unforgettable experiences to managing a wild mix of talent, strategy, and storytelling —here’s how marketing is basically its own kind of rock show: 1. The Lineup Matters Just…
West Linn, OR — April 24, 2025 — LocalFresh, Inc., a full-service digital marketing agency with two decades of experience supporting dental and medical practices, has officially joined the https://hpamembers.com/membership/ as a Strategic Partner. “We’re thrilled to partner with HPA and support their mission to keep private practices thriving,” said Michele Thornton, President and CEO…
Pay attention to the news and you can’t help but hear about another massive data breach or successful cyber attack. While most hacks don’t result in gas shortages that threaten to undermine the country’s infrastructure, cyberattacks cause significant financial damage to every industry in the world. In 2019 alone, the healthcare industry lost an estimated…
Word of mouth marketing has expanded to include more than just one customer directly recommending your business or service to another. Today, word-of-mouth marketing occurs on a much grander scale in the form of online reviews on platforms like Google My Business and Yelp. Surveys have found that 90 percent of consumers read online reviews…
If writing a blog is part of your small business content creation strategy, you may struggle with how to make good content great. The average marketer spends anywhere from 1 to 2 hours creating a 500-word blog post. That’s a lot of time and energy to spend on one fairly short post. As a small…
When it comes to running a successful small business website, content marketing is king. From improving your website’s search rankings on Google to helping you become a thought leader and innovator in your field, creating original content that appeals to your target audience offers businesses significant advantages. Unfortunately, many small businesses don’t fully understand or…