Content Marketing
The 5 Best Content Curation Tools For Small Businesses
At LocalFresh, we hear time and time again that small businesses just don’t have the time to discover and pass along quality content to their social networks. Most business understand the importance of connecting with their online communities through sharing relevant stories and topics, or as it’s officially called – content curation, but many busy businesses and overly engaged entrepreneurs simply…
Read MoreCreating Content Worth Sharing
What makes people click the “Like” button on Facebook? Why do users “retweet” or “favorite” certain pieces of content on Twitter? What causes someone to “+1” on Google Plus? What exactly makes content worth sharing? This is one of those mysterious questions for which everyone has an answer but nobody can force the solution. I’ve…
Read MoreResponding to the Death of Guest Blogging
There’s been some big news in the last week or so from Matt Cutts, the Search Quality guru for Google who specializes in search engine optimization issues. His big news – that guest blogging is dead – led to an explosion of blog posts and videos regarding the death of a popular practice primarily done in…
Read MoreThe Best Ways to Drive Traffic to Your Site With Blogs
Blogging offers a great opportunity to write about subjects you enjoy while also helping people stay informed. When managed correctly, your blog could also steadily drive traffic to your website, sometimes without a lot of extra effort on your part. Keep reading for some ideas you can start using today, even if you’re a novice…
Read MoreStrategize B2B Content Marketing to Gain Effective Results
Content marketing is an essential way for businesses of any size to enter into broader conversations with current and potential B2B clients. There are two major benefits you can hope to gain from these efforts: 1) Get to know potential targets so that you can reach out to them for business opportunities. 2) Establish your…
Read MoreWhat Makes A Website Amazing?
Whether you are working in an agency or are client-side, you might be trying to figure out what makes a truly amazing website. There is no simple answer to this as everyone has their own preferences when it comes to design and usability, but there are certainly some aspects that can make one website better…
Read MoreNew Year’s Resolutions for Local Online Marketers
The focus of SEO and online marketing practices is sometimes placed squarely on web-based retailers and eCommerce sites. Truth is, that’s only half of the puzzle. Local online marketers and small business owners can also benefit from a revamped online marketing campaign, and the New Year serves as a perfect time to renovate! Google Yourself…
Read More12 Online Marketing Tips for the 12 Days of Christmas
Want to make sure your business is getting found at this crucial time when people are scurrying for last minute gifts and need to find it locally? This is Christmas crunch time, and consumers are ready to part with their cash at a moment’s notice. If you’re nearby and they can find you when they…
Read MoreRecap of 2014 Marketing Strategies
While we might be wondering – and I know I am – exactly where 2013 went, it’s time to look ahead to what’s trending for marketing your small business in 2014. Below is a recap of the most popular online marketing trends for small businesses of all kinds. 1. If you are a dentist or…
Read More10 Dental Marketing Strategies for the New Year
A good infographic is easy to read and comprehend without taking a lot of time. I love the one featured below regarding the 10 Dental Internet Marketing Strategies that produced results. After reviewing it in-depth, I am quite happy to say that we incorporate all of them for our dental – and non-dental – clients!…
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