Email Marketing
3 Email Marketing Trends Every Small Business Should Embrace
Email marketing has come a long way since AOL first popularized the medium by announcing to users that “You’ve Got Mail.” While the techniques used to develop and implement a successful email marketing strategy have certainly changed over the last 20 years, one thing has remained the same – email marketing still provides an outstanding…
Read MoreThe 3 Myths of Email Marketing
For small business owners trying to develop an email marketing strategy, finding a way to get your messages into the inboxes of potential new customers is vital. Unfortunately, some of the common misconceptions about email marketing actually shows us that the real challenge has nothing to do with the inbox at all. Developing a successful…
Read MoreThe Return of Email Marketing
Small business owners need to stay up-to-date on the latest trends if they want to develop a consistently successful digital marketing strategy. With the way the digital landscape constantly shifts, dependable revenue generating strategies can quickly become obsolete depending on the whims of Generation What’s Next. While marketing for social media has widely become accepted…
Read MoreTips for Aggressively Growing Your Email Subscriber List
Email subscriber lists rank as one of the most effective ways a business can digitally market itself and an essential aspect of every marketing campaign.
Read More5 Easy Holiday Marketing Tips
With the end of Thanksgiving, it’s clear that the winter holiday season advertising is on full blast, as businesses deck their walls with holiday lights and wreaths. How can small businesses market during the holiday season? Here are five easy holiday marketing tips to get you started: 1. Promote Giving The winter holiday is all…
Read More3 Frightening Email Marketing Mistakes to Avoid
Treat your email marketing subscribers instead of tricking them by avoiding these common campaign mistakes.
Read MoreFour Tips on Keeping Your Email Marketing List Fresh
While automated email lists can greatly enhance a business’ profile and keep your customer base up-to-date on upcoming specials or promotions, they can easily be abused if handled incorrectly. Few things can cause the kind of havoc as an automated email marketing software tool in the hands of an overly ambitious marketing department. Your email…
Read MoreHow does Yahoo and AOL email authentication affect bulk email marketers?
Back in April, without fanfare, and over a weekend Yahoo! implemented rigid new authentication standards for emails that use a yahoo.com From: address. For some time, spammers had been sending emails pretending to come from yahoo.com email addresses. To combat this, and preserve the shining integrity of their mail system, Yahoo! now requires that they…
Read MoreRecap of 2014 Marketing Strategies
While we might be wondering – and I know I am – exactly where 2013 went, it’s time to look ahead to what’s trending for marketing your small business in 2014. Below is a recap of the most popular online marketing trends for small businesses of all kinds. 1. If you are a dentist or…
Read MorePlanning for Bumpy Holiday Sales
Christmas can make up to 50% of a retail companies profits, more if you are in a gift / toy industry. This means that a good holiday season can be the difference between a thriving business or failure. What if you aren’t doing well though? What if the sales that were supposed to come never…
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