Email marketing has come a long way since AOL first popularized the medium by announcing to users that “You’ve Got Mail.” While the techniques used to develop and implement a successful email marketing strategy have certainly changed over the last 20 years, one thing has remained the same – email marketing still provides an outstanding…
Read MoreFor small business owners trying to develop an email marketing strategy, finding a way to get your messages into the inboxes of potential new customers is vital. Unfortunately, some of the common misconceptions about email marketing actually shows us that the real challenge has nothing to do with the inbox at all. Developing a successful…
Read MoreSmall business owners need to stay up-to-date on the latest trends if they want to develop a consistently successful digital marketing strategy. With the way the digital landscape constantly shifts, dependable revenue generating strategies can quickly become obsolete depending on the whims of Generation What’s Next. While marketing for social media has widely become accepted…
Read MoreEmail subscriber lists rank as one of the most effective ways a business can digitally market itself and an essential aspect of every marketing campaign.
Read MoreTreat your email marketing subscribers instead of tricking them by avoiding these common campaign mistakes.
Read MoreWhile automated email lists can greatly enhance a business’ profile and keep your customer base up-to-date on upcoming specials or promotions, they can easily be abused if handled incorrectly. Few things can cause the kind of havoc as an automated email marketing software tool in the hands of an overly ambitious marketing department. Your email…
Read MoreBack in April, without fanfare, and over a weekend Yahoo! implemented rigid new authentication standards for emails that use a yahoo.com From: address. For some time, spammers had been sending emails pretending to come from yahoo.com email addresses. To combat this, and preserve the shining integrity of their mail system, Yahoo! now requires that they…
Read MoreChristmas can make up to 50% of a retail companies profits, more if you are in a gift / toy industry. This means that a good holiday season can be the difference between a thriving business or failure. What if you aren’t doing well though? What if the sales that were supposed to come never…
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