It’s 2015, which means it’s time to revamp your marketing strategies for the new year. Trends show that 2015 is the year for video marketing and it’s time for your small business to take a leap into this world of captivating your audience through videos. Why is video marketing important? Many studies have shown…
Here at Local Fresh, we noticed an increase in intrusion detection activity and attempts to hack some our WordPress sites over the holiday season. While none of our sites fell victim to the hackers, it’s a good bet that less secure sites have left their owners wondering what to do when a WordPress site gets…
As small businesses fight for search engine relevance in the changing digital age, a new tool arrives in the forefront of search results: review listings.
With consumers being more tech-savvy then ever, every successful business needs an engaging website that connects with their target audience.
For many small business owners, trying to find the time to network can seem like an unwanted and occasionally unnecessary burden. However, as any successful entrepreneur knows all too well, establishing relationships remains a key component when trying to grow a business. So how do you meet the need to network when placed under the…
Blogging offers a great opportunity to write about subjects you enjoy while also helping people stay informed. When managed correctly, your blog could also steadily drive traffic to your website, sometimes without a lot of extra effort on your part. Keep reading for some ideas you can start using today, even if you’re a novice…
Sales managers typically reach the management level because they performed well as sales reps. They were the stars that led the team in the results that mattered to the organization. It stands to reason that these high performers would be good leaders and able to guide their team to even greater heights, doesn’t it? Not…
There are several very simple ways to make your office greener without spending a great deal of money or having to make huge changes to the way your office already operates. The chances are, the majority of your staff are already quite ‘green’ at home so they will be more than happy to accommodate the…
Content marketing is an essential way for businesses of any size to enter into broader conversations with current and potential B2B clients. There are two major benefits you can hope to gain from these efforts: 1) Get to know potential targets so that you can reach out to them for business opportunities. 2) Establish your…
Angel investors can provide you with much-needed capital for your startup business. They are one of the startup funding options you have, along with using your own savings, borrowing money from family and friends, and securing a loan from a bank. In return for their money, angel investors will want equity capital, that is ownership…