There’s plenty of advice in the blogosphere and Twitterverse about building an audience on this microblogging platform, but many of the recommendations seem to be targeted to businesses with a large reach. How do you make Twitter work for you if you run a small, local business? Maybe you don’t want to interact with potentially…
Some low budget businesses are put off by the prospect of spending a lot of money on marketing, but there are small steps that can be taken for big results, meaning you can reach potential customers without spending a fortune. Whilst in the past having a small budget for marketing may have meant not being…
Since there is more than enough talk about Facebook, Twitter, LinkedIn and Google+ for medical and dental practices, now I’d like to call the attention to another social networking tool. I’m referring to Pinterest. With a gorgeous browsing experience, and an 80% female user base, it is often an overlooked social network in healthcare marketing.…
Social Media has increased in demand as more and more people become aware of the continually advancing technologies that our world has to offer. With the huge impact of growing technology in our society, small business owners are signing up in order to enjoy the benefits that can come with being able to connect with…
One of the constant questions we encounter in our line of work is whether or not social media is just for fun or if it actually drives business. A recent study by addshoppers narrowed down two important points: Social sharing leads to sales in certain categories All social media shares are not created equal Below…
As an expert in your field, you may be asked to speak at a conference, workshop or lend your expertise as a panelist. Knowing how to speak and communicate your message to the public can help grow your business. But there is more to communication than public speaking. Communicating your message is the cornerstone for…
Facebook is changing stuff all the time, and cover photo changes is the latest example of how small business owners can take advantage of these adjustments in order to attract and engage current and potential customers. It used to be that, along with specific sizing instructions for Facebook cover photos, there could be no text…
Whether you are new to social media in general (and Facebook in particular) or a seasoned marketing veteran, it’s vital to spend some time evaluating your Facebook Business page. The following checklist (recently published by Socially Stacked) identifies twelve ways to modify your Facebook Business page so that you’re leveraging all that you can from…
Pinterest isn’t just for delectable recipes or photos of kittens with mustaches anymore. Recently, Pinterest has made it possible to open business accounts and analyze web activity, which can prove to be a valuable service in the social media marketing landscape for a variety of reasons. Why Pinterest is Good for Business If you’re wondering…
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