One of the constant questions we encounter in our line of work is whether or not social media is just for fun or if it actually drives business. A recent study by addshoppers narrowed down two important points:

• Social sharing leads to sales in certain categories
• All social media shares are not created equal

Below is an infographic that breaks down who is sharing what across social media channels. According to this research, it appears that a Google+ share is more valuable than Facebook and Twitter, second only to email marketing which lends itself to a higher conversion rate. Below there are additional nuggets of information, some of which might surprise you!

Infographic by AddShoppers Social Commerce Platform, click for more SocialROI stats