Does Google+ Drive More Sales?
One of the constant questions we encounter in our line of work is whether or not social media is just for fun or if it actually drives business. A recent study by addshoppers narrowed down two important points:
- Social sharing leads to sales in certain categories
- All social media shares are not created equal
Below is an infographic that breaks down who is sharing what across social media channels. According to this research, it appears that a Google+ share is more valuable than Facebook and Twitter, second only to email marketing which lends itself to a higher conversion rate. Below there are additional nuggets of information, some of which might surprise you!