Watch our video tutorial on the new Yoast Local SEO plugin for WordPress. Learn how to install and activate both the Yoast WordPress SEO plugin and the Yoast Local SEO plugin. We also show you how to configure the Local SEO plugin so that the NAP (name, address, phone) information on your website is displayed…
Read MoreVerticalwerks was proud to attend the 2013 Oregon Dental Conference® sponsored by the Oregon Dental Association earlier in April. A popular conference for dental professionals from all over the state, the Oregon Dental Conference offers a wide variety of educational and professional training opportunities as well as a chance to visit helpful and entertaining exhibitors…
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When we think of today’s biggest brands, we tend to think of the Starbucks, Nikes and BMWs of the world. We’ve been exposed to these big brands so much that we forget how they initially carved out their places; by being different. In 1971, when three students at the University of San Francisco founded Starbucks,…
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Pinterest isn’t just for delectable recipes or photos of kittens with mustaches anymore. Recently, Pinterest has made it possible to open business accounts and analyze web activity, which can prove to be a valuable service in the social media marketing landscape for a variety of reasons. Why Pinterest is Good for Business If you’re wondering…
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There are some important things to consider when creating your Google Adwords campaign. How much you’re willing to spend, what your ad will say, where your ad will be placed, and which keywords you’ll use, are all things you’ll need to determine when putting together your Google Adwords campaign. While the process is fairly simple,…
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Pay-per-click (PPC) advertising became popular when people realized they were paying too much for ads that were getting them few visitors to their site. By only charging companies for the amount of actual visitors to their site, results were much more profitable. Though PPC is a common term in the digital marketing world, it’s not…
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Oregon Mission of Mercy is officially seeking volunteers for their Fourth Annual Oregon Mission of Mercy dental clinic! Volunteer registration is still open. The Oregon Mission of Mercy dental clinic is scheduled for November 24-27, 2013. Due to the generosity of the Oregon Convention Center, there is space now for a 2-truck (i.e. 200 chair)…
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A steady stream of new patients is the lifeblood of any successful dental practice. However, like any business attempting to build its customer base, dental practices looking to acquire new patients in a crowded market can face a variety of challenges. With over 170,000 active private dental practitioners currently operating in the U.S., according to…
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Consistent growth for your small business requires an investment of both time and money. One of the first steps to fostering that growth is to create and maintain a powerful brand identity. However, there are important steps to consider before choosing a logo and presenting your brand to the world. How Much to Invest in…
Read MoreIt’s a pretty common statistic going around that more households in the world have some form of cell phone or smartphone than they have toothbrushes. While that statistic makes me nervous for people around the world who are not brushing their teeth, the fact remains that mobile marketingis only becoming more valuable to businesses of every…
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