At Local Fresh, we like to practice what we preach when it comes to brand marketing and public relations. One of the ways is to reach out to others in the industry to learn and share expertise so that we can help owners grow their small businesses. One of the founders of Local Fresh Marketing,…
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In today’s fast-paced world, your business needs to thrive. However, in a media-saturated culture, that task can often be daunting. Public relations, most often called PR, is the science and art of making people, governments and organizations look great in the public space. PR professionals will work behind the scenes to make this a reality. Effective…
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In just two short weeks, Verticalwerks will officially switch over to Local Fresh Marketing on July 1st. Why Did We Change Our Brand? There are many reasons to consider refreshing or completely changing your brand, and while we had several good ones for analyzing and reworking our set up, the basic truth is that technology…
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One of the constant questions we encounter in our line of work is whether or not social media is just for fun or if it actually drives business. A recent study by addshoppers narrowed down two important points: Social sharing leads to sales in certain categories All social media shares are not created equal Below…
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As an expert in your field, you may be asked to speak at a conference, workshop or lend your expertise as a panelist. Knowing how to speak and communicate your message to the public can help grow your business. But there is more to communication than public speaking. Communicating your message is the cornerstone for…
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During our transition to Local Fresh, we wanted to do something to help a local community and felt compelled to give to those effected by the recent events in Oklahoma. To involve as many people as possible, we pledged to give $1 for every Facebook Like received on the Local Fresh page and WAHOOOOOO! we’ve…
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Change in today’s fast-paced business world is inevitable – as I’ve said on this blog over and over again, once you get used to something online, it will change. I like this quote from Robert C. Gallagher, “Change is inevitable – except from a vending machine.” Verticalwerks is no different! As a marketing agency, here…
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Facebook is changing stuff all the time, and cover photo changes is the latest example of how small business owners can take advantage of these adjustments in order to attract and engage current and potential customers. It used to be that, along with specific sizing instructions for Facebook cover photos, there could be no text…
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Whether you are new to social media in general (and Facebook in particular) or a seasoned marketing veteran, it’s vital to spend some time evaluating your Facebook Business page. The following checklist (recently published by Socially Stacked) identifies twelve ways to modify your Facebook Business page so that you’re leveraging all that you can from…
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Your company has a message to share, and the way you brand yourself will make a huge difference. Branding is not just about your logo, your company colors or your Web site. The best brands in the world are consistent, focused and engaging, and they do this by using multiple mediums to share their message.…
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