Tag Archives: Internet Marketing

Small Business Saturday: Steps to Prepare (#smallbizsat)

Digital_BannerBlack Friday is good, but Small Business Saturday is better! Like the clients that we support, Local Fresh is a small business owned and operated by people just like you. We provide online marketing products and services for small business owners and operators to make the most out of their marketing dollars. We encourage small business owners to prepare now to participate in Small Business Saturday!

What is Small Business Saturday?

Founded in 2010 by American Express, Small Business Saturday is a shopping event that occurs each year during Thanksgiving Weekend. The purpose is to highlight those small businesses in your local community who need your support and participation to survive. This year, Small Business Saturday is on November 30th.

The Advantages of Shopping Small

Main streets around the country have, in some cases, been abandoned as shopping online and in big chains has been perceived as more convenient and cost effective. There are, however, many advantages to shopping small businesses in your community, especially for the holiday season.

  • BlueBuilding Relationships – Who can your customers turn to when they’re in need? Can they get dependable help at a big chain store, or will they find more detailed answers to your questions from your small business? Think of the local hardware store – when your toilet breaks, who is more likely to help you out and answer your questions? As a small business owner, you value your relationships with those in your community.
  • Supportive Community Organizations – When your child’s baseball team needs support, will big chain stores be there for you? The chances are slim. Small businesses (like yours) in your community, however, are invested in how well our children are educated as they develop. Without small business, our local economy and community could not thrive.
  • Personal Customer Service – Small businesses value each and every customer, providing superior service so that people will want to come back again and again.
  • Unusual Items – Small businesses tend to stock more unusual items that make excellent gifts for family and friends and cannot be found in big chain stores. Plus, Thanksgiving weekend is an optimal time to find items on sale.

Small Business Owners: Prepare For Small Business Saturday

American Express makes it really easy for small business owners to prepare for November 30th. Here are some simple tips:

  • Download Small Business Saturday logos, printable signage and social media and email templates for free. Start letting customers know that you are participating in the event through email marketing, social media marketing and good ol’ plain word of mouth.
  • If you want to personalize Small Business Saturday stuff for your business, you can also do that for FREE. If you included Printable Signage as part of your download, you can get two 11″x17″ professional-quality posters printed for free at FedEx Office. Offer expires 11/30/13. Terms and conditions apply.
  • Use their downloadable email marketing template to send email newsletters to your customers. If you don’t have an email list of your customers, use Small Business Saturday as an opportunity to build your list. Collect business cards with names and email addresses of shoppers who come in during that day and have a drawing for a free item using participants’ names.
  • Participate in social media using suggested Facebook posts and Tweets (#smallbizsat)

How Can You Shop Small?

In addition to preparing your small business for this event, you might also want to get out there and support your friends and colleagues in your community. Shopping small is simple!

When we spend money locally, it allows our local economies to grow and thrive. We encourage you to participate in Small Business Saturday as an owner and as a shopper this November 30th!

7 Creative Ways To Make A Buzz Online

7 Creative Ways To Make A Buzz Online

What is online buzz? It’s when news about a product or service launch keeps humming throughout the far-flung corners of the online world. For businesses generating an online buzz is one lifeline that could spell success or failure. If you are planning to launch a business or perhaps offer a brand new product, generating online… Continue Reading

Why Google Plus Matters To Your Business

Why Google Plus Matters To Your Business

There are way too many social networks these days. The consolidation will happen soon enough, but in the meantime, which networks should you use to engage customers? The answer depends largely on your business. Consumer-focused businesses must be on Facebook, but what about Pinterest, Instagram, Youtube, etc.? And if you’re a B2B business then you… Continue Reading

Blog Local: Connecting With Nearby Customers through Your Blog

Blog Local: Connecting With Nearby Customers through Your Blog

As a small local business, or brick and mortar store, mass advertising and relying solely on foot traffic doesn’t make sense. Rather, building relationships within your community does. While tactics for doing this will vary depending on whether you run a restaurant, pet store, travel agent, or health clinic, one way to get your customers… Continue Reading

Eight Ways to Improve Your Website

Eight Ways to Improve Your Website

Successfully managing your company’s website means always thinking ahead. You always want to be looking forward to the next big change but in the meantime you need to keep your existing website functioning, attractive, and accommodating to visitors. The best way to achieve each of these goals is to make the little improvements that really… Continue Reading


Contact Us Today!

800-380-6841