Blog
New Changes to Gmail Can Hurt Your Sales
Google is at it again, moving things forward and changing up the technology landscape. Gmail is introducing some new features and rolling out a new inbox protocol. They are going to start automatically filtering your email messages for you. If you use Google Apps for your business email or email marketing, this applies to you. What…
Read MoreNew SEO Strategies for 2013
Search Engine Optimization – like everything else in our online marketing world – constantly changes both behind the scenes and right in front of our faces, which means that we have to adjust the way that we do things for both our Local Fresh Marketing brand and for our clients on a consistent basis. So…
Read More5 Marketing Myths Debunked
So you own a business and you want to do more marketing for your small business. You already know that marketing your business can draw in new customers, but what is the difference between marketing and advertising? Is marketing the same as public relations? Do you really need a Facebook business page for your small…
Read MoreVolunteer Focus: Rose Haven
At Local Fresh, we appreciate the volunteer work of our colleagues and clients as they serve our community. In that spirit, we publish a regular feature in order to focus on these volunteer efforts! The following quote sums up the mission of Rose Haven, a Portland organization with which Local Fresh had the privilege of…
Read MoreRadio Interview with Local Fresh Co-Founder Steve Thornton
At Local Fresh, we like to practice what we preach when it comes to brand marketing and public relations. One of the ways is to reach out to others in the industry to learn and share expertise so that we can help owners grow their small businesses. One of the founders of Local Fresh Marketing,…
Read MoreCountdown to Local Fresh Marketing!
In just two short weeks, Verticalwerks will officially switch over to Local Fresh Marketing on July 1st. Why Did We Change Our Brand? There are many reasons to consider refreshing or completely changing your brand, and while we had several good ones for analyzing and reworking our set up, the basic truth is that technology…
Read MoreHow Effective Communication Can Build Your Business
As an expert in your field, you may be asked to speak at a conference, workshop or lend your expertise as a panelist. Knowing how to speak and communicate your message to the public can help grow your business. But there is more to communication than public speaking. Communicating your message is the cornerstone for…
Read MoreHelping Us Help Oklahoma!
During our transition to Local Fresh, we wanted to do something to help a local community and felt compelled to give to those effected by the recent events in Oklahoma. To involve as many people as possible, we pledged to give $1 for every Facebook Like received on the Local Fresh page and WAHOOOOOO! we’ve…
Read MoreWe’re Changing Our Name But Excellent Service Remains the Same
Change in today’s fast-paced business world is inevitable – as I’ve said on this blog over and over again, once you get used to something online, it will change. I like this quote from Robert C. Gallagher, “Change is inevitable – except from a vending machine.” Verticalwerks is no different! As a marketing agency, here…
Read MoreFacebook Cover Photo Changes Benefit Small Business Owners
Facebook is changing stuff all the time, and cover photo changes is the latest example of how small business owners can take advantage of these adjustments in order to attract and engage current and potential customers. It used to be that, along with specific sizing instructions for Facebook cover photos, there could be no text…
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