As local website developers, our team at Local Fresh understands the elements needed to create a dynamic site that has the ability to engage with its target audience. For many of our dental clients, striking the right balance between offering content on their websites that’s both informative and educational, while still being entertaining, can offer…
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One of the great things about running your own small business is getting to do things your way. The success or failure of your business largely depends on the decisions you make, a notion that’s equal parts inspiring and terrifying to anyone who’s ever considered becoming an entrepreneur. While having the ability to run the…
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As an online local marketing agency, our team at Local Fresh understands firsthand how the best online marketing practices continue to constantly change. Fortunately, small businesses that have the ability to stay up-to-date with the latest marketing trends have a variety of new and exciting ways to attract their target audience and convert clicks, likes,…
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While many people think of Valentine’s Day as simply a commercial holiday for greeting card companies and makers of chalky, heart-shaped candies, a lot of other major brands spend significant resources creating campaigns targeted towards couples. However, considering that over half of all Americans identify themselves as single today, couples only Valentine’s Day marketing campaigns…
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Small business owners need to stay up-to-date on the latest trends if they want to develop a consistently successful digital marketing strategy. With the way the digital landscape constantly shifts, dependable revenue generating strategies can quickly become obsolete depending on the whims of Generation What’s Next. While marketing for social media has widely become accepted…
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Millennials. A fickle group, but one that every online local business needs to better understand if they hope to tap into the immense buying potential this generation possesses. However, appealing to a group of people that have never known life without the Internet means becoming familiar with their preferred shopping habits and how they differ…
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Successfully developing and launching a brand requires understanding the essence of your product, what you stand for as a business, and what your target audience will best respond to. When your business solely exists online, your website becomes the only portal potential customers have to gain insight into your brand. This makes selecting the right…
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In 2016, Google removed over 1.7 billion ads worldwide, the largest number the Internet giant has ever taken down in a single year. Google also banned more than 200 websites from the company’s AdSense network during a two-month period late in the year due to the growth of misleading content and the so called “fake…
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Search engine optimization (SEO) offers a quality investment opportunity for dental practices in need of a boost. Improved SEO leads to higher search ranking results that help you stand above the competition, enabling you to bring in more new patients to fill those empty slots in your schedule. However, staying up-to-date with the latest SEO…
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It takes a lot of work to expertly craft your small business’ reputation and brand online. While crafting an outstanding online presence can take months, if not years to accomplish, establishing the trust of a loyal customer base makes all of your effort worthwhile. However, your business’ brand can easily shatter if not handled with…
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