When it comes to starting a small business, you can expect to encounter a steep learning curve that will test your ability to manage areas outside of your natural strengths. While you might excel at certain areas of your business, such as product management, design, or customer service, other areas like promotion, website management, or…
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Small business owners have to juggle a lot of balls to keep things running smoothly. Tracking and ordering inventory, managing employee schedules and hours, and responding to customer questions and complaints are just some of the many hats an entrepreneur must wear in order to meet the daily demands of their business. As a result…
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Client testimonials and case studies offer an enormous boost to a business’ ability to convert new customers into the sales needed to grow your bottom line. Not only do glowing reviews about your business help to attract new clients, they also offer immediate credibility for your brand. Several years ago, WikiJob and VWO conducted an…
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Nearly every type of business interested in success has developed some kind of content marketing strategy. At this point, content marketing has become widely adopted, with an estimated 94 percent or small businesses, 93 percent of B2Bs, and 77 percent of B2Cs having developed and implemented a strategy. However, while most marketers recognize the value…
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According to the latest analysis performed by the United Nations Conference on Trade & Development (UNCTAD), the current global market is valued at over $22 trillion, and will only continue to grow in the future. By 2019, UNCTAD predicts that 80 percent of Internet users will complete at least one online purchase a year. Ecommerce…
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It takes a lot of time, energy, and money to successfully generate new patients. After all, every local dental practice requires a steady influx of new patients to help maintain and grow their patient base. But considering how important new patients are to the success of a practice, you’d think that most dentists would be…
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It takes a lot of work to get people to visit your small business website. To generate user clicks, you’ve taken the time to create a simple, yet engaging website that provides customers an enjoyable and easy to use experience. You’ve implemented a responsive design that works well on mobile sites, and the right keywords…
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Listen, read, or review the best marketing practices for small businesses and you’re sure to hear about the importance of tailoring your marketing campaign to meet the needs of millennials. While it’s true that this much maligned generation offers immense buying power, there’s another often overlooked generation that offers even more potential to any business’…
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When it comes to patient reviews, many dental practices can often feel like they’re juggling with fire: When everything goes right, you’re certain to impress. But even the slightest misstep can cause some serious damage to the foundation your practice is built upon. On one hand, positive reviews help to generate valuable feedback about your…
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Creating, cultivating, and conversing with a social media audience has become a vital part of doing business in 2017. In fact, social media marketing has grown to a point where 90 percent of marketers said that the platform plays an enormously important role in helping their business grow, according to the 2016 Social Media Marketing…
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