Customer service has always been and continues to be the bedrock on which every successful business builds its foundation. Superior customer service offers businesses a cost-effective means of standing out from the competition in what continues to become an increasingly competitive market. Conversely, exhibiting poor customer service is one of the easiest ways to not…
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Online local marketing for a new small business can seem like a tough nut to crack. A new business has almost no brand recognition and very little marketing budget to work with. Even when you successfully position your business in front of potential customers, they are more likely to go with brands they already know…
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At Local Fresh, we often highlight the importance of successfully developing a media marketing plan to our small business clients. Whether a website, local newspaper, radio program, or television broadcast, news outlets offer tremendous exposure for businesses that understand how to create and fill a niche for their expertise. Developing a successful media marketing plan…
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Marketing for social media platforms offers small businesses a number of advantages when compared to more traditional forms of marketing. Social media platforms like Twitter, Facebook, and Instagram allow businesses to connect to their target audience by instantly responding to consumer comments, providing compelling content that generates interest, and by offering a unique look behind…
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Mastering the art of the deal isn’t simply about convincing potential customers to participate with your business, but about keeping them moving along the sales funnel until they reach and sign on the dotted line. Unfortunately, a lot small businesses lose sight of their final goal during this process and fail to convert too many…
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You don’t need to be an amateur director or even a film buff to appreciate the rising importance of video content when it comes to running a successful marketing campaign. A recent survey found that 9 out of 10 marketers now place an importance on video content, and more than 67 percent said they planned…
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One of the foundations of any successful inbound media marketing strategy, business blogging offers a great avenue for improving online visibility. Content creations strategies help drive increased traffic to a company’s website, converts web traffic into leads, transforms a business into an authoritative voice within your industry, and drives long-term sales. Creating compelling business blog…
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Running a successful e-commerce business requires developing and implementing a marketing strategy that enables you to establish a brand that customers can easily recognize, identify with, and trust. Just because you don’t have a physical store location doesn’t mean that you can skip the basics when it comes to establishing customer loyalty in your brand.…
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When it comes to developing a small business’ media marketing strategy, many entrepreneurs struggle when deciding how much they should invest in content marketing. As one of the only successful marketing strategies that carries very little up-front cost, content marketing has the potential to offer a significant return on investment for businesses willing to commit.…
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Our team at Local Fresh understands the important role of social marketing for small business, and how vital it is for every entrepreneur to have a successful marketing strategy in place immediately when launching your brand. You need to set a budget and try one marketing platform at a time to see if the return…
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