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The freshest digital marketing trends

Understanding Facebook Page Insights

By localfresh | Dec 6, 2011

Right around Thanksgiving, Facebook Pages rolled out changes regarding their data-tracking system called “Insights.” If you have a Facebook business page, you can find the Insights link in the left sidebar underneath the business profile picture – the example below is the Verticalwerks business page. Purpose of Reading Facebook Insights No matter what social media…

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Even Dentists Need Social Media

By localfresh | Nov 29, 2011

One of my really good friends refuses to use Facebook. Unfortunately for me, I don’t get to see or talk with her that often, so keeping a connection through Facebook would be great. But when I say she “refuses” to use Facebook, I might be under-communicating her utmost dislike and ultimate stubbornness against it. With…

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An Attitude of Gratitude in Business

By localfresh | Nov 22, 2011

I’m currently caught in a cycle with this online registration forum that is quite frustrating. Once I attempt to register one of our clients with this pretty valuable forum, I receive an error message that says there’s a mysterious problem and to contact a representative through email or by phone. Caught up in the excitement…

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Three Easy Smart Marketing Tips

By localfresh | Nov 10, 2011

It’s easier than ever to market your organization these days. With the evolution of social media sites like Facebook and Twitter, word-of-mouth marketing can travel longer distances faster. You can easily hire someone to make a website to promote your business. And with easy-to-use design software, even a novice can make sharp-looking brochures and business…

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Periodic Table of SEO Ranking Factors

By localfresh | Nov 8, 2011

As much as I love the library, I have to admit that I’m also a fan of the infographic, and this is no exception. Last week, we featured a video that briefly explained how Search Engine Optimization works. This chart is a different vehicle for the same – and more – valuable information regarding how…

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Search Engines are the Librarians of the Internet

By localfresh | Nov 4, 2011

As a life-long, and therefore pale and drawn, lover of the library and all of the books within, I immediately connected with the information in this video. I was a library junkie BEFORE computers – that’s right, folks, I can operate an old-school card catalog and tell you how the Dewey Decimal system works. The…

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Hang Out With Google +1

By localfresh | Oct 31, 2011

Google +1 is quickly becoming one of the most popular social media platforms on the net.  With a late start up, this Android-based social networking community helps you connect with friends and stay connected through next level sharing.  If you are looking for a platform that is true to real-life, Google +1 allows you to…

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The Power of a Good Review (and How to Get More)

By localfresh | Oct 21, 2011

There’s a story that’s been making the rounds lately on the internet and at least one morning show, and it centers around a bad review. The picture on the left is one taken by a bartender in Seattle, which shows that her tip was a big fat zero, accompanied by an editorial about her weight.…

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Facebook Insights Infographic Helps Measure Content

By localfresh | Oct 13, 2011

When it comes to Infographics, I’m a big fan. This particular one helps Facebook Page Owners understand how their pages are connecting with people. For a more in-depth look in order to understand the overall performance of your Facebook page, head over here to the Facebook Page Insights booklet.

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Upcoming Facebook Changes for Pages

By localfresh | Oct 6, 2011

If you’re on Facebook at all, I’m sure you’re well aware not only of the Facebook changes implemented over the last couple of weeks, but how everyone feels about them. These adjustments, both minor and major, occurred to personal profiles vs. professional business pages. Now that the ruckus has died down a bit, there have…

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