When developing a small business marketing strategy, placing a serious focus on content marketing is an absolute must if you want to create lasting relationships with customers, establish connections, improve sales, and grow your business’ bottom line. Traditional marketing methods are quickly becoming outdated. Marketers today have started enjoying immense success making by the shift…
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Recently, one of the most talked about topics in dentistry has been website accessibility and what it means to be compliant with the Americans with Disabilities Act (ADA). For those unaware of the issue, it all started when news that several dentists in Texas had received letters from an attorney alleging their websites failed to…
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It has never been easier to start a business. Anyone with a website, a solid product and a PayPal account can become an entrepreneur. However, just because starting a business is easy to do doesn’t mean that it’s easy to do well. The eCommerce landscape is littered with current competition and the remains of failed…
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If your small business marketing strategy includes developing web content that strives to rank at the top of search-engine results pages (SERPs), you’re probably working under the idea that reaching the number 1 position means your job is over. However, you need to start thinking about how to rank above number 1. In fact, counter…
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Small businesses that blog receive significant advantages when compared with businesses that do not. Google, for example, places a premium on websites that regularly provide original content, and offers incentives such as higher organic search rankings and improved visibility. Yet despite the advantages blogging offers, many small business owners simply do not know where to…
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The ability to deliver a compelling, well-prepared and practiced speech can offer a number of significant benefits in both your personal and professionals lives. TED Talks offer a prime example of the motivational power a good public speaker has on his or her audience’s ability to feel, relate, and understand complex social, philosophical, and technological…
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When developing a successful search engine optimization (SEO) campaign, you’re hoping to cultivate a steady, ongoing, and dependable increase in the amount of organic traffic your website receives. However, when working with a small business marketing budget, it’s not uncommon to reach a point where you plateau and the amount of organic traffic you receive…
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Networking events rank as one of the best ways for entrepreneurs to mingle with potential clients, customers and colleagues. Whether at a conference, corporate gathering or cocktail party, networking events offer a great opportunity for small business owners to meet new people and reconnect with old associates. However, if you find the idea of mingling…
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In today’s age of digital marketing, social media promotion, and click-through rates, the actual art of person-to-person interaction has all but become a lost art. Despite the ways we now attract and interact with customers, sales strategy still remains an art built upon the foundation of personal trust and connection. Any good salesperson will tell…
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If 2016 taught us anything it was the importance of a solid content marketing strategy for small businesses. In an age where growing your brand means increasing your business’ voice, branded content offers a unique opportunity for you to directly speak to your brand’s target audience in a way that not only resonates but also…
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