The media, especially venerated newspapers like the New York Times and Washington Post, has long been considered a safeguard to the public trust in the U.S. Presidents, corporations, and governments have been brought down thanks to the hardworking men and women who have intrepidly reported on the stories that matter most at the time. Even…
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When it comes to dental practice marketing, it’s easy to focus more on new patient acquisition rather than on how to strengthen your existing relationships with current patients. While new patients help a practice grow, developing and nurturing a dedicated and reliable patient base is how every practice thrives. With the warm air of summer…
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Developing a successful SEO strategy can help your dental practice win the coveted top position in Google’s local search results. From this lofty position, the number of new patients you receive should easily increase as you continue to rank at or near the top for all relevant keywords related to your practice. However, what happens…
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Distributing a press release online makes for an excellent opportunity to spread information about your small business to a massive target audience. Some of the best instances in which to issues a press release include: Announcing a new partnership for your business. The release of a new product or service. Improving brand image by relaying…
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For small business owners trying to develop an email marketing strategy, finding a way to get your messages into the inboxes of potential new customers is vital. Unfortunately, some of the common misconceptions about email marketing actually shows us that the real challenge has nothing to do with the inbox at all. Developing a successful…
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As an experienced dental marketing agency, our team at Local Fresh understands just how difficult the summer can be for many private practice owners. Summers tend to feature more no-shows and have a higher appointment cancelation rate, according to a new study. The researchers involved in the study hope their work will help to create…
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While it may seem counterintuitive in today’s digital age of Google searches and Yelp reviews, word of mouth still matters when trying to attract new customers as part of your online local marketing plan. While the Internet allows consumers to search for and find businesses more conveniently than ever before, it also makes it more…
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In case it wasn’t clear before, 2017 has definitively shown us the direction retail is heading towards in the future. Kmart, Sears, J.C. Penney, and Macy’s are just a few of the major chains that have announced dramatic reductions in their retail storefronts this year. Overall, retail closures have increased by 218 percent from 2016,…
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For many small businesses owners, few moments of the day create the kind of creeping dread as when checking their email. The thought of tackling a mountain of unread email correspondence can cause feelings of frustration and exhaustion, as valuable time quickly evaporates while sorting through what needs a reply and what can be deleted.…
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Whether large or small, branding ranks as one of the most important aspects of any business. A successful branding strategy will provide your business a significant edge in today’s increasingly competitive and constantly evolving marketplace. Unfortunately, many small business owners hear the word “branding” without fully understanding what exactly it means and how it can…
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